Tuesday, November 29, 2022

Islamabad United signs partnership with FM89

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  FM89 will be the Official English Radio Partner of the Franchise

Karachi, 28 January 2020 – Islamabad United, the most successful franchise in Pakistan Super League history, is pleased to announce its partnership with FM89 as the official news English Radio partner of the franchise.

As part of the partnership FM89 will have access to exclusive content from Islamabad United, including appearances by Islamabad United stars on its programming. FM89 will also help in the promotion of the Islamabad United brand in the lead up to, and during, the fifth season of the HBL PSL. The two organizations had previously partnered for the fourth edition of the PSL.

Regarding the partnership, Shakeel Masud Hussain, the CEO of Dawn Media Group, the parent company of FM89 said, “We are ecstatic to continue our partnership with Islamabad United, and we hope that this partnership remains a fruitful one for both parties. We have always supported the PSL and what it represents as a world class brand of Pakistan. We look forward to supporting and promoting the fifth season of the Pakistan Super League.”

Adding to those views, Islamabad United owner Ali Naqvi said, “We are delighted to partner with FM89. The channel is the go-to name as far as radio broadcasting in English is concerned in Pakistan. Their work and reputation are obvious for all to see, and has made our decision to continue our association with them an easy one for us.”

Islamabad United is one of the six franchise teams in the Pakistan Super League (PSL), and is the winner of the first and third seasons of the HBL PSL. The franchise believes in bringing change to Pakistani sports with the introduction of international standards of practice and a commitment to continuous progress.

AAN – Leonine Sports is the proud owner of Islamabad United, the FIRST CHAMPIONS and the most successful team in the Pakistan Super League. Part of the Leonine Global group, AAN – Leonine Sports is focused on enabling sports and creating franchises with a mission to provide:  1) A truly global experience on sports entertainment; 2) A fan base which is loyal, aware and supportive of the sport and the franchise; 3) An aspirational beacon for up and coming players to strive for excellence in cricket for Pakistan in particular and for the world at large; 4) An eco-system for the promotion of sports through close partnerships with the respective sports boards; 5) A truly professionally-run organization with exceptional standards of corporate governance and international best practices; 6) Promotion of Pakistan through sports and involvement of internationally known figures into Pakistan; 7) A responsible member on CSR.

The company focuses on the above mission statement by implementing a strategy built around the principle of 4 Es – Excellence, Empowerment, Education and Environment.

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