Photo Credit: Chennai Super Kings
Myntra, India’s leading fashion and lifestyle destination, announced its association with Chennai Super Kings as the much-decorated franchise’s official fashion partner for the upcoming 2021 VIVO Indian Premier League season.
“As part of this association, Myntra’s logo will feature on the front centre of the CSK team’s jersey, during the 14th edition of the nation’s most-awaited sporting event,” a statement from Myntra said on Monday (March 8).
“CSK’s meteoric rise and consistent on-field triumphs, coupled with its army of loyal supporters, has made the franchise synonymous with hard work, perseverance and success. As such, Myntra believes this partnership will propel the brand into the hearts of the millions in CSK’s massive Yellow Army, by driving engaging conversations and building brand salience through a complete 360-degree marketing campaign in a key market.
“As part of the collaboration at least three star players will be involved in various promotional activities that are aimed at engaging with a collective audience. Myntra and CSK will also work together to create unique and appealing digital content across social media. As part of this partnership, Myntra will enjoy a significant share of voice with multiple on-ground visibility features such as perimeter boards, LED walls, toss mats, among others during all CSK home games,” the statement further said.
Myntra was also associated with CSK during the 2020 season.
“We are thrilled to become the official fashion partner of Chennai Super Kings for the upcoming season. By placing our brand right at the heart of one of the most celebrated teams in the league, Myntra is set to entice the die-hard fans of the game and team CSK in particular. As the one-stop-shop for fashion in the country, this partnership will add a distinctive dimension to our fashion proposition as we await to touch millions of the Yellow Army hearts,” Myntra CEO Amar Nagaram said.
CSK is one of the most consistent teams in IPL history, having qualified for the Playoffs in 10 of their 11 seasons, reached the final eight times and lifted the trophy thrice.
“Fashion, lifestyle and sport are indelibly linked. I am glad Myntra has decided to scale up their partnership from last season and CSK is delighted to have the opportunity to access Myntra’s multi-million users in the country. As pioneers in India’s e-commerce play, Myntra makes for a perfect partner for CSK, a franchise whose history is about consistently achieving excellence. We look forward to a long and mutually rewarding association,” CSK CEO KS Viswanathan said.
