Tuesday, March 28, 2023

Equitas Small Finance Bank extends association with CSK

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Equitas Small Finance Bank has extended its partnership with Chennai Super Kings for the 2021 VIVO Indian Premier League season and will be the team’s ‘Official Retail Banking Partner.’

“In line with the brand ethos and the logo positioning at the back of the helmet and cap, it is also going to launch a new campaign titled ‘The Bank Behind Every Champion’,” Equitas Small Finance Bank said in a statement.

“The new campaign will be aimed to communicate that Equitas has been transforming lives of individuals through their lending and social responsibilities over time with the support and funds of people who are banking with them,” the statement added.

“Through this association, the bank wants to bring forth some of the key benefits of banking with them which includes up to 7 % interest on savings, contactless video KYC service, no maintenance charges on savings accounts, free online fund transfer, reward points on all debit card spends thereby transforming lives of customers with the aim to build stronger communities,” the release further stated.

Equitas Small Finance Bank has been associated with the Super Kings since the 2018 IPL edition.

“Equitas Small Finance Bank is delighted to associate with a champion team like Chennai Super Kings again. Through this partnership, we will be able to deepen our association and extend our reach to a diverse segment of our population. The new campaign is in line with the philosophy of our brand, which will provide us an ideal platform to build a sustainable society and a responsible tomorrow,” said Murali Vaidyanathan, President & Country Head (Branch Banking, Liabilities, Product & Wealth), Equitas Small Finance Bank Limited.

The Super Kings are one of the most consistent teams in IPL history, having qualified for the Playoffs in 10 of their 11 seasons, reached the final eight times and lifted the trophy thrice.

Speaking about the association, CSK CEO KS Viswanathan said, “I’m delighted Equitas has extended our partnership and we look forward to welcoming those who bank with them into CSK family of fans. We have had a good association over the years, including being champions in the first season of our partnership in 2018 and are thankful for their continued support.”

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