Sydney Sixers: iiNet backs Sixers in BBL11 and WBBL07

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The Sixers have scored before a ball has been bowled this season with the news iiNet will again be the Principal Partner of their BBL team for KFC BBL|11.

The good news doesn’t stop there either with iiNet also signing on to be an Official Partner of the Sixers for the WBBL|07.  

The announcement will see iiNet’s partnership with the Sixers BBL team enter a ninth successful year, and an exciting return of its partnership with the WBBL team.


The partnerships will see iiNet continue its commitment to support the Sydney Sixers throughout the season via a range of member and fan engagement activities with the goal of keeping players and their fans connected.

iiNet General Manager Marketing, Rob Holmes, said iiNet is delighted to be teaming up with the club to continue the successful partnership the brands have shared for almost a decade.

“To be extending our principal partnership with the Sydney Sixers in the BBL into a ninth year is an exciting milestone for the iiNet brand,” Mr Holmes said.

“We share the Sixers’ competitive spirit and passionate commitment to continuous improvement and excellence as we keep Australians connected through our internet and mobile services.”

Mr Holmes said iiNet was particularly excited to again be partnering with the Sixers’ WBBL team, given the growth and popularity of the WBBL in Australia following last year’s T20 World Cup victory.

“At iiNet we are pleased to be aligned with a sport inspiring a new generation of young women to play and watch cricket,” he said.

Ben Hirschfeld, Cricket NSW General Manager – Commercial Experience echoed iiNet’s excitement.

“We’re delighted that iiNet will continue their partnership into the ninth season across both our BBL and WBBL teams,” Hirschfeld said. 

“They’re a fantastic brand to work with and we’re excited with the plans we’re already beginning to develop, to connect fans during the season ahead.”

Ben Hirschfeld, Cricket NSW General Manager - Commercial Experience on the deal with iiNet to be Principal Partner of the Sydney Sixers for KFC BBL|11 and an Official Partner for WBBL|0

Photo Credit: LinkedIn profile photo of Ben Hirschfeld

The season kicks off with the WBBL in October with the Sydney Sixer’s playing their first match against the Melbourne Stars on Thursday 14 October 2021.


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