England & Wales Cricket Board (ECB)
London, England, United Kingdom
Posted: 30 September 2021
Link to Apply: https://www.linkedin.com/jobs/view/2735937594/
About the job
PURPOSE
We’re introducing this exciting role to manage content delivery across The Hundred digital channels. The Hundred is an action-packed, unmissable 100-ball cricket competition launched in July 2021. The record-breaking competition has captivated both new and existing fans of the game this summer. Featuring world-class players and homegrown talent, the eight city-based women’s and men’s teams competed over five weeks, with both competitions running side-by-side. 510,000 tickets were sold and issued for the competition, with grounds across the country posting sell-outs and 19% of all tickets sold being for children. 55% of ticket buyers for The Hundred had not bought a ticket for cricket in this country previously.
The Hundred aims to a ‘digital-first’ competition, exceptional content output is central to delivering this ambition. You will be a vital part of the ECB’s exciting and evolving Digital and Data department and a key member of The Hundred team, playing a pivotal role within the wider marketing, digital and communications matrix. The role will work very closely with internal resource and external agencies to commission content, oversee channel output and manage workflow.
WHO WE ARE
The England and Wales Cricket Board is the national governing body for all cricket in England and Wales, supporting the game at every level – from grassroots to professional.
We believe cricket is a force for good that can have an enduring impact on everyone’s lives and we have an ambitious strategy to inspire a generation to say ‘cricket is a game for me’. It provides great entertainment. It teaches important skills, both physical and social. It can help inclusion and social cohesion, bringing communities together.
The ECB welcomes applications from all backgrounds to ensure we deliver our Inspiring Generations strategy and fulfil our purpose to connect communities and improve lives through cricket.
OUR VALUES
- Stronger As One Team – We are stronger together. We allow for individual strengths and beliefs but head in the same direction. We respect, support and really listen to each other along the way.
- Push New Boundaries – We are bold, brave and curious. We challenge and don’t settle. We forge the future whilst remembering our roots.
- Be The Best In The Game – On & Off The Pitch – We train hard. We strive to be our best to help the team be the best. We celebrate our victories and learn from our let downs.
- Passion For Play – We are here to inspire & be inspired. We are serious about what we do, but don’t take ourselves seriously. We enjoy the journey and have fun.
YOU’LL LOVE THIS JOB IF
- You’re passionate about digital content and engaging audiences on digital channels.
- You’re at your best when operating in an exciting, busy, fast-moving environment.
- You’re able to manage agency resource to create high quality, innovative and ultimately impactful content.
YOU’LL BE DOING
- Taking responsibility for the day to day running of The Hundred content production work streams, briefing and managing the workload of content agencies, building content plans for The Hundred and team channels, ensuring content works towards the objectives for The Hundred competition.
- Creating exciting, new and innovative content streams created for The Hundred target audiences to meet the wider digital and marketing ROI.
- Teaming with the Digital Lead, Product Manager, Digital Video Producers, Content Editors and the Digital Audience Manager. You will also work with the wider Hundred Marketing and Fan Engagement team to develop ideas and briefs for content suitable for all The Hundred, The Hundred team and third-party distribution channels.
- Reviewing content produced using social and website analytics and sharing performance insights to constantly improve The Hundred and wider ECB output to meet objectives.
- Forward planning around major milestones for The Hundred and teams. Scheduling of agency provision across The Hundred and The Hundred team channels across editorial, social and video production plans as well as ad hoc internal demands.
- Facilitating the delivery of partner digital rights, in collaboration with key internal stakeholders (Commercial Partnerships, Marketing and Communications departments), to add value to existing and potential future partnerships.
- Using your attention to detail, communication and organisational skills to build trust and respect across the organisation.
- Using your experience of managing a content budget across agencies and partners from production to channel management.
YOU’LL HAVE
- Proven and relevant industry experience.
- A keen sense for what makes engaging content across a full range of digital platforms.
- Experience in managing content creation agencies across a number of formats including video, graphic design, photography and channel management.
- Experience in managing content across a number of content creation streams, including and not limited to website, app, social media channels and video production.
- An audience-first approach to content creation.
- Proven ability to work under pressure and an understanding that, due to the nature of the role, you will occasionally work unsociable hours and weekends, especially during the in-competition phase in July and August.
- Ability to confidently communicate with talent along with internal and external stakeholders in a professional sports environment.
- Experience using analytical tools such as Google Analytics, Sprinklr, Crowd Tangle across web and social platforms.
- Demonstrable experience in similar content production and management.
- Copy writing experience across web and social platforms.
YOU’LL RECEIVE
- Competitive salary
- 25 days’ holiday
- Private medical insurance for you
- Non-contributory 8% pension
- Life assurance
- 30% discount on New Balance items
