Cricket Australia
Melbourne, Victoria, Australia
Posted: 1 December 2021
Link to Apply: https://www.linkedin.com/jobs/view/2814470990/
About the job
Head of Brand & Marketing
- Provide marketing leadership for an iconic brand
- Position Cricket in the hearts and minds of our fans
- Build and lead powerful brand storytelling
Cricket has been Australia’s favourite sport for over a century now. And as the central administrative body for the great game, it’s the people who work with us here at Cricket Australia who make that happen.
We’re over 100 years old now – and still not out! As we keep delivering cricket content to millions of fans around the country and globally, we’ve never been prouder of the role we play in bringing communities together.
You can play your part too.
Reporting to the Executive General Manager, Marketing and Communications, in this leadership role you will drive the development and oversee the implementation of a marketing strategy that positions cricket as number one for fans and participants. You will lead a talented and dedicated team of brand and marketing professionals focused on delivering innovative and distinctive marketing strategies that drive brand awareness and resonate with fans.
Specifically, the focus is on driving deeper fan experiences and increased passion and love of the cricket.
About the role
We are looking for someone who is passionate about delivering a focused brand and marketing strategy and leading a high performing marketing team.
Specifically, you will be responsible for: - Lead the development of a go-to-market retail focused marketing strategy that supports the Australian Cricket strategic priorities and enhances brand equity
- Develop and evolve the brand strategy and direction that aligns with key business objectives.
- Develop annual bespoke marketing and promotional plans to support the achievement of annual ticket sales targets for International Cricket and W/BBL
- Leading the use of advanced marketing analytics to drive commercial outcomes
- Manage the ongoing development of CA customer data and direct marketing programs
- Develop annual marketing and promotional plans to support the achievement of participation targets
- Develop and maintain outstanding relationships with internal and external stakeholders
- Develop and manage annual marketing budget, inclusive of media, production, digital, direct, research and agency partners
- Nurture a high performing marketing team
- Contribute added value via knowledge sharing of best practice entertainment marketing
- Develop strategic partnerships with ‘like’ entities or brands that contribute to broader marketing objectives
About you
To succeed in this role, you will have: - A degree qualification in marketing or a related field
- Extensive experience as Head of Marketing/CMO in a complex stakeholder environment
- Exceptional brand marketer
- Strong strategic thinker and thrives in a changing and dynamic environment
- Ability to inspire internal and external stakeholders
- Outstanding collaborator and stakeholder manager
- Proven track record of delivering strong outcomes in a sports/entertainment or related industry
- Outstanding network of contacts within the sports and/or entertainment industry
- Exceptional leadership and influencing skills
- Current (or willing to obtain) a Working With Children Check and permit
Sound like you? Let’s do this!
Cricket’s a sport for all Australians and our workplace reflects that. Your age, gender, sexual orientation, disability or religion won’t impact whether or not you’re part of the team. It’s your drive to do great work that’ll help you shine. At Cricket we are committed to providing a safe environment for everyone involved in our sport including children.
We work flexibly and offer extensive employee benefits including a range of discounts from fashion and travel to groceries and electronics! Salary packaging options and discounts with our corporate partners. We also have an extra 5 days off a year!
If you want to learn more about how we play then apply now – we are looking forward to meeting you!
Please submit your resume & cover letter outlining your experience meeting the key criteria by Wednesday 15th December 2021 at 5pm.
