Tuesday, January 25, 2022

Melbourne Stars: Genius Childcare announced as premier partner

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The Melbourne Stars are delighted to announce that Genius Childcare has partnered with the club ahead of the upcoming BBL|11 season.

Genius, who will become a premier partner, is the leading provider of premium childcare in Australia, offering care for children aged from 6 weeks to 6 years, in 30 centres nationwide and rapidly expanding in all states.

Genius Childcare is an innovative and holistic early years education for preschool-aged children. Genius offers state-of-the-art, purpose-built childcare facilities, a diverse and thoughtful curriculum, and passionate, highly-skilled educators to lead the way.

The partnership will see Genius Childcare branding appear on the sleeves of the BBL jersey, media polo and across the club’s activations and social channels.

Kate Balme, Head of Marketing at Genius Childcare said:

“Genius is thrilled to be onboard with Melbourne Stars for the 2021/2022 Big Bash League.”

“The BBL has a clear focus on family engagement and we’re excited for the abundance of opportunities that will present themselves over the coming weeks.”

“We can’t wait to connect with their fans, particularly younger families, as we continue to share the Genius vision.”

Melbourne Stars General Manager Blair Crouch said:

“As a parent myself, I know how important childcare can be to families around Melbourne and Victoria. We look forward to welcoming Genius Childcare to the Stars’ family and with the Big Bash’s focus on families and children all over Victoria, I can’t think of a more suitable partnership.”

Stars Players Marcus Stoinis, Joe Clarke and Tom O’Connell recently visited Genius’ Melbourne CBD childcare centre and enjoyed a game of cricket with some lucky children.

You can find out more about Genius Childcare at geniuselc.org

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