Thursday, September 29, 2022

Hero CPL and Stars4U team up to create cricket’s first digital avatars

Must Read

BCCI: Umesh Yadav, Shreyas Iyer and Shahbaz Ahmed added to India’s squad

Mastercard South Africa Tour of India Photo Credit: BCCI Deepak Hooda is ruled out of the upcoming Mastercard South Africa Tour...

CSA aims to bowl and bat against GBV

Photo Credit: Cricket South Africa Cricket South Africa (CSA) are pleased to announce their extended commitment to bowl and bat...

Cricket Australia: Decision Review System introduced, Playing Conditions amended for Weber WBBL|08 and KFC BBL|12

Photo Credit: Adelaide Strikers Decision Review System (DRS) technology will be introduced into the KFC Big Bash League and Weber...

Photo Credit: Caribbean Premier League

The Hero Caribbean Premier League (CPL) and Stars4U have teamed up to create interactive digital avatars, a first in cricket. 

These digital avatars of Hero CPL players and commentators will offer messages and greetings that fans can share with friends and family. These avatars will be available to purchase one at a time or via a subscription with the platform due to launch very soon. 

These lifelike and engaging digital versions of your favourite cricket stars will be available to download via Hero CPL’s digital channels with many avatars available, including Nicholas Pooran, Danny Morrison, Chris Green, Kieron Pollard and Sunil Narine. 

These avatars will give fun messages and greetings voiced by the cricketers themselves but with their likenesses digitally rendered. 

Pete Russell, Hero CPL’s CEO, said: “Yet again, Hero CPL is at the cutting edge of fan engagement, and we are really pleased to be working with Stars4U to bring this exciting product to our fans. The world is moving more and more into the digital space, and we will continue to strive to make sure CPL is a front runner in this regard.” 

Simon Brown CEO of Stars4u said “This is a first to market for the sporting Industry and the CPL have again committed to this innovative proposition. Entertaining and personalised messages from sporting heroes in the form of avatars that can distributed through existing clubs/fans and multiple social media platforms is a must for any fan. We are building a sustainable technology proposition that’s bringing fans, clubs, and brands closer to their heroes and we are delighted to be in a long-term partnership with the CPL”. 

LEAVE A REPLY

Please enter your comment!
Please enter your name here

become a cricexec insider!

Join for free and get:

  • The cricexec “daily briefing” newsletter
  • Exclusive industry reports
  • Invitations to industry events
  • Early access to industry job postings
  • Many other benefits!

Latest News

BCCI: Umesh Yadav, Shreyas Iyer and Shahbaz Ahmed added to India’s squad

Mastercard South Africa Tour of India Photo Credit: BCCI Deepak Hooda is ruled out of the upcoming Mastercard South Africa Tour...

CSA aims to bowl and bat against GBV

Photo Credit: Cricket South Africa Cricket South Africa (CSA) are pleased to announce their extended commitment to bowl and bat against gender-based violence (GBV) in...

Cricket Australia: Decision Review System introduced, Playing Conditions amended for Weber WBBL|08 and KFC BBL|12

Photo Credit: Adelaide Strikers Decision Review System (DRS) technology will be introduced into the KFC Big Bash League and Weber Women’s Big Bash League for...

Yadav, Babar move up in MRF Tyres ICC Men’s T20I Player Rankings

Photo Credit: Pakistan Cricket Board Brook, Ducket, Green, Haris and Patel among others to move up in Wednesday’s weekly update Only a couple of rating points...

Emirates Cricket Board unveils stunning new logo and kit

Photo Credit: Emirates Cricket Board Zayed Abbas, Emirates Cricket Board Member who will also head the UAE squad to Australia for the ICC T20 World...

More Articles Like This

Cricexec Newsletter