Photo Credit: LinkedIn Profile Photo of Anurag Dahiya
“We are delighted to welcome Fanatics to the ICC family. This partnership will be key in helping us take the cricket fan experience to the next level. The ICC’s licensing & merchandise programme aims to supplement cricket’s global strategy to reach more fans, through more channels, with more products from a wide range of fan merchandise – from apparel, accessories and headwear to official replica jerseys of the fans’ beloved teams. We look forward to extending our licensing presence to not only event host nations but all countries with passionate cricket-loving fans.”
Chief Commercial Officer
(announcing Fanatics as the new omnichannel partner enhancing the global fan experience starting with ICC Men’s T20 World Cup in Australia)
Read the full article here.