Photo Credit: Cricket Ireland
Cricket Ireland has today announced Indian food product marketing organisation, Amul as its team sponsor for Ireland Men’s T20 World Cup campaign in Australia starting next month.
Gujarat Cooperative Milk Marketing Federation (GCMMF), popularly known as Amul, is India’s largest food product marketing organisation with an annual brand turnover of US$ 8 billion. It operates across India through a network of 79 sales offices, 10,000 dealers and over a million retailers, selling popular dairy products such as milk, milk powder, health beverages, cottage cheese, butter, ghee, ice cream etc. and is India’s largest exporter of dairy products. It is one of India’s most admired brands and known for its iconic marketing campaigns.
As part of the sponsorship, Amul is named as the Official Ireland Cricket Team Sponsor for the ICC Men’s T20 World Cup and will have their logo feature on the leading arm of the Ireland Men’s jersey
Mr Jayen Mehta, Chief Operating Officer for Amul, said:
“Amul is delighted to continue our association with cricket through the Irish men’s cricket team. The T20 World Cup is one of the biggest global tournaments the sport has, and we have been a part of it before. It’s great to be back in it with a team like Ireland’s who play an exciting brand of cricket that is sure to enthrall the fans. T20 is an energetic format that resonates well with the vibrancy that Amul as a brand represents and we are looking forward to a great campaign.”
Warren Deutrom, Chief Executive Officer of Cricket Ireland, said:
“We are pleased to feature such a prestigious company as Amul on the squad’s shirt at the men’s T20 World Cup. Support from commercial partners like Amul helps to create opportunities for Irish cricket to grow at all levels of the game and we thank them for their interest in the Irish game.
“Thanks also to our partners at ITW Consulting who supported the establishment of this partnership.”