Photo Credit: LinkedIn Profile Photo of Nausherwan Effandi
Profiles
Career Highlights
Current Role
Chief Commercial Officer (CCO), Peshawar Zalmi (Apr 2019 – Present)
President And Founder, Pak Reds (Mar 2011 – Present)
Previous Roles
Pakistan Correspondent (Digital Marketing), Liverpool Football Club (Feb 2013 – Mar 2019)
Member of Official Supporters Committee, Liverpool Football Club (Aug 2014 – May 2015)
General Manager MENA Region, Sokkaa (Aug 2015 – Nov 2016)
Director of Investor Relations, 1977 Properties & AAK Holdings (Jan 2015 – Aug 2015)
Football Analyst, Geo Tv Network (June 2014 – 2015)
Speaker, Tedx (Jun 2014)
Business Development and Investors Relations Executive, MCB Dubai LLC and Berkshire House (Jun 2011 – Sep 2013)
Project Manager, My Health Medical Center (Feb 2012 – Dec 2012)
Assistant Director (Finance and Admin), Evacuee Trust Property Board (Sep 2009 – Jun 2011)
Bio
Nausherwan Effandi is the Chief Commercial Officer of MySports Pvt, a special purpose vehicle (SPV) of Peshawar Zalmi. He looks after the commercial interests and strategic partnerships of the brand, and handles other functions such as acquisitions, strategy and corporate relations.
Effandi was the founder of Pak Reds, Official Liverpool Supporters’ Club Pakistan in March 2011 and is currently the President of the club.
In June 2014, he was invited on TEDx to speak on his corporate experience along with the success of Pak Reds.
Previously, Effandi worked in Business Development and Investors Relations Executive at MCB Dubai and Berkshire House for over 2 years.
Effandi is a graduate of the Lahore School of Economics, having received a BBA (Hons) in 2009.
