Saturday, February 4, 2023

V Energy announced as the Official Energy Drink of the Adelaide Strikers for KFC BBL|12

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The Adelaide Strikers are excited to announce that V Energy has joined the team as a Major Partner, becoming the Official Energy Drink of the Adelaide Strikers ahead of KFC BBL|12.

Produced by leading beverage manufacturer Frucor Suntory, V Energy was first released in New Zealand in 1997 and is the number one energy drink brand in Australia and New Zealand. Offering a selection of energy drinks to give consumers that extra bounce the range includes the infamous V Green, V Blue and new low sugar low calorie V Refresh.

The Adelaide Strikers are thrilled to be partner with such an innovative and dynamic brand.

Hitting the ground running, V Energy will be presenting the huge New Years Eve concert at Adelaide Oval featuring The Temper Trap following the Strikers clash against Melbourne Stars. Included in the price of admission and a benefit of membership for SACA and Strikers Members, the V Energy presented show creates two marquee events for the price of one on the final night of the year.

Josh Wheeler, Head of Energy and Transformation Marketing, Frucor Suntory Oceania commented on the partnership; “V Energy cannot wait to watch the Adelaide Strikers have an energy filled season and are excited to be the official energy drink partner. The heart of the V brand is about feeling your best self and to spread those positive vibes. We cannot wait to support the Strikers and be part of the high energy and social atmosphere Australians have when they come to the BBL to cheer them on.”

As well as featuring prominently on the side of Strikers players’ helmets and playing caps this summer, V Energy will be present on game days, delivering exciting activations including giving away drink samples and merchandise.

SACA Chief Commercial Officer Phil King said the Strikers are thrilled to welcome V Energy to the team.  “This is such an exciting partnership; we are so happy to have V Energy on board as we launch into another high-octane BBL season.

“New Years Eve, presented by V Energy, will be one of the most entertaining nights on the calendar not just for the action of field, but also due to a world-class concert with The Temper Trap taking over the stage.”

The Adelaide Strikers season begins this evening with a massive fixture against Sydney Sixers at Adelaide Oval, with first ball scheduled for 6.45pm ACDT. Tickets are available now and can be purchased by clicking here.

About Frucor Suntory:

Frucor Suntory is a leading Australasian drinks company and the market leader in energy drinks in Australia and New Zealand.

Since its beginnings in the early 1960s as part of the New Zealand Apple & Pear Board, Frucor Suntory has evolved from a small local juice business to a significant international beverages company.  The company produces more than 30 million cases of drinks a year at its New Zealand-based manufacturing plant.

Frucor Suntory manufactures, markets and distributes a range of fruit juices, fruit drinks, energy drinks, waters and soft drinks.  It is the company behind iconic brands V, h2go, Just Juice, Fresh Up, Simply Squeezed, BOSS Coffee and Maximus and bottling partner to PepsiCo for the Pepsi range of products in New Zealand.

The company currently employs 1,200 people across Australia and New Zealand. Since 2009 Frucor Suntory has been wholly owned by leading Japanese beverage and food company Suntory Group.Please visit the Frucor Suntory website for further information.

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