Saturday, February 4, 2023

SA20 League: Betway SA20 and Sky Sports announce new rights deal

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33 matches to be broadcast across Sky Sports Cricket channels for first time

Betway SA20 and Sky Sports have today announced a new five-year rights deal which will see South Africa’s premier T20 cricket league added to their cricket portfolio.

The SA20 is welcomed to Sky Sports as a new leading event on the world T20 cricket schedule, enabling access for both current, new and a younger generation of cricket fans to watch some of the greatest players perform on the global stage.

Betway SA20 League Commissioner, Graeme Smith said: “We’re delighted to extend the coverage of Betway SA20 to Sky Sports’ extensive fan base. This is a landmark deal which will grow our global footprint ahead of our launch on 10 January.”

Four weeks, thirty-three matches, six global franchises will be broadcast across Sky Sports Cricket channels for the first time, showcasing the live action from 102 world class players including some of England’s World Cup-winning squad, such as captain Jos Buttler, and the now most expensive IPL player Sam Curran.

Bryan Henderson, Director of Cricket at Sky Sports says: “We are thrilled to add the SA20 to our portfolio of cricket rights. We believe it will be a terrific competition with some of the best English players involved.” 

The League features six privately-owned teams, who will play each other twice in a round-robin stage before the semis and final, live on Sky Sports. Betway SA20 has the backing of some of the most recognised T20 franchises in the world, with several IPL strongholds branching out to establish an even greater international footprint. 

Sky Sports will also broadcast the 3 England Men’s ODI’s taking place in South Africa on the 27th and 29th of January, and 1st February.

About Sky

Sky is one of Europe’s leading media and entertainment companies and is part of Comcast Corporation, a global media and technology company that connects people to moments and experiences that matter. At Sky we Believe in Better. It’s in our DNA.

We’re famous for innovation. We offer streaming services NOW and WOW; the world’s smartest TV, Sky Glass; and the best aggregation platform, Sky Q. We provide connectivity you can count on in mobile, and fast, secure, reliable residential and business broadband.

We’re Europe’s premium content producer. We create award-winning original content, produce the biggest live sporting events, and we provide free access to news and the arts.

We believe that we can have a positive impact on society, by supporting and creating tens of thousands of jobs, addressing digital inequality, being a diverse and inclusive employer, and becoming net zero carbon by 2030.

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