Wednesday, February 8, 2023

Islamabad United announce Tetra Pak Pakistan as partners

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Islamabad United, the most successful franchise in HBL PSL history and the winner of the first and third editions of the tournament, is happy to announce that it will continue its partnership with Tetra Pak Pakistan for PSL 8.

Tetra Pak is Pakistan’s leading Food Packaging and Processing Company, with a primary focus on hygiene, nutrition, health and the well-being of its consumers. They are one of the pioneers of the sector in Pakistan and have contributed substantially to the continuous growth of the sector.

The agreement was signed during a special ceremony hosted by the Pakistan Cricket Board in Lahore on January 12, 2023. Tetra Pak has been the official nutrition partners of Islamabad United since 2019, making this the fifth year for this continued partnership. The ceremony was attended by the top officials from both organizations.

Ali Naqvi, the Owner of Islamabad United, said, “As always, we are excited to have Tetra Pak on board as valued partners of the Team; in our 5th year of the partnership they are an integral part of the ISLU family! Tetra Pak’s focus on nutrition and health is an important cornerstone of sports development in communities and we hope to build on this facet of the partnership for the benefit of aspiring young athletes in Pakistan. Safe and healthy packaged milk is indeed important for the nutritional development of athletes, but for us as important is its role in the society at large.”

While commenting on this partnership, Awais Bin Nasim, Managing Director of Tetra Pak Pakistan said, “Safe and healthy milk is the most ideal form of nourishment, especially to regain lost energy after a vigorous activity. This is why it is imperative that milk remains safe from bacteria and adulteration which is achieved with our six-layer packaging technology, that protect the nutritional integrity of milk without the use of any chemicals or preservatives. Our partnership with Islamabad United is a way of increasing awareness about the importance of safe and healthy milk consumption in our lives.”

Islamabad United is the most successful team of the Pakistan Super League (PSL); winner of the first and third seasons of the HBL PSL. The franchise believes in bringing change to Pakistani sports with the introduction of international standards of practice and a commitment to continuous progress.

AAN – Leonine Sports is the proud owner of Islamabad United, the FIRST CHAMPIONS and the most successful team in the Pakistan Super League. AAN-Leonine Sports is focused on enabling sports and creating franchises with a mission to provide:  1) A truly global experience on sports entertainment; 2) A fan base which is loyal, aware and supportive of the sport and the franchise; 3) An aspirational beacon for up and coming players to strive for excellence in cricket for Pakistan in particular and for the world at large; 4) An eco-system for the promotion of sports through close partnerships with the respective sports boards; 5) A truly professionally-run organization with exceptional standards of corporate governance and international best practices; 6) Promotion of Pakistan through sports and involvement of internationally known figures into Pakistan; 7) A responsible member on CSR.

The company focuses on the above mission statement by implementing a strategy built around the principle of 4 Es – Excellence, Empowerment, Education and Environment.

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