Saturday, February 4, 2023

Islamabad United partners with foodpanda for PSL 8

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Islamabad United, the most successful franchise in HBL PSL history and the winner of the first and third editions of the tournament, is happy to announce its partnership with foodpanda Pakistan, the nation’s premier online food and grocery delivery service for PSL 8.

FoodPanda Pakistan is the country’s leading online delivery marketplace, offering a convenient app and web-based platform to order food, groceries and essential items from thousands of restaurants and stores nationwide. With more than twenty thousand restaurants, home-chefs, shops and pandamarts all over the country the company aims to generate business growth and create employment opportunities in over 40 cities across the nation.

Regarding the partnership with Islamabad United, Syed Waqas Azhar, Director Marketing foodpanda Pakistan said, “foodpanda has always been able to keep its finger on the pulse of the Pakistani audience, and cricket is one such passion that strums their heartstrings time and time again. We’re excited to partner again with the two-time champions Islamabad United, after the success of our partnership last season, and hope to do some exciting things with them in 2023.”

The strategic partnership between the two giants seeks to marry two of the nation’s biggest passion points to leverage their combined audiences to create and unforgettable impact, and sets the tone for 2023 in the Pakistani cricket calendar, with a celebration of Pakistan’s love of cricket and the love of food.

Adding his thoughts on the partnership, Islamabad United owner Ali Naqvi said, “We are excited to partner again with foodpanda Pakistan, the most dominant food and groceries online delivery platforms in the country. Their reach across Pakistan is unparalleled and their values of professionalism and excellence are ones that they share with us. Considering the reach we had with this partnership last season all over the country, it was only natural for us to continue this partnership for PSL 8.”

 Islamabad United is the most successful team of the Pakistan Super League (PSL); winner of the first and third seasons of the HBL PSL. The franchise believes in bringing change to Pakistani sports with the introduction of international standards of practice and a commitment to continuous progress.

AAN – Leonine Sports is the proud owner of Islamabad United, the FIRST CHAMPIONS and the most successful team in the Pakistan Super League. AAN-Leonine Sports is focused on enabling sports and creating franchises with a mission to provide:  1) A truly global experience on sports entertainment; 2) A fan base which is loyal, aware and supportive of the sport and the franchise; 3) An aspirational beacon for up and coming players to strive for excellence in cricket for Pakistan in particular and for the world at large; 4) An eco-system for the promotion of sports through close partnerships with the respective sports boards; 5) A truly professionally-run organization with exceptional standards of corporate governance and international best practices; 6) Promotion of Pakistan through sports and involvement of internationally known figures into Pakistan; 7) A responsible member on CSR.

The company focuses on the above mission statement by implementing a strategy built around the principle of 4 Es – Excellence, Empowerment, Education and Environment.

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