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“I am really thrilled that we have had such an encouraging response for a league that will revolutionise women’s cricket not just in India but across the globe. This is a commitment I had made to the Board and our women cricketers and today we have taken one big leap. The broadcasters play a key role in taking the game to a wider audience and their active interest in the league is a clear indication that the Women’s Indian Premier League is headed in the right direction. The per-match valuation of Rs INR 7.09 crore is something that has never previously been registered for a women’s game.”
(on Viacom acquiring Media Rights for Women’s Indian Premier League (WIPL) Seasons 2023-2027 for INR 951 crores)
Read the full article here.