Photo Credit: Cricket Netherlands
The Royal Dutch Cricket Association (KNCB) and HCLTech, a leading international technology company, have signed a sponsorship agreement to substantially support the Dutch women’s cricket team.
As a sponsor of the Dutch women’s cricket team, HCLTech supports the team in its ambition to qualify for the Cricket World Cup in 2026 and climb the international rankings. HCLTech benefits from brand visibility and is given the opportunity to create brand moments through various campaigns. Through this partnership, HCLTech aims to be a champion of women’s sports and promote an inclusive work culture.
Sudip Lahiri, Executive Vice President & Head – Europe, Financial Services at HCLTech commented: “We are delighted to support the Dutch national women’s cricket team. Our agreement reinforces our commitment to gender diversity and advancing equality at work for a global sports audience. ”
“Cricket is a globally popular sport that is becoming more sophisticated and technology-driven than ever and has the potential to generate lasting interest around the world. We want to level the playing field for aspiring women in cricket.”
Monica Visser, CEO of the KNCB added: “It is great to see that HCLTech appreciates the development of our women’s team in recent years, culminating in the team regaining its ODI status in 2022. The sponsorship of HCLTech will enable our female players to grow and close the gap with the world’s best teams.”
About HCL Tech
HCLTech is a global technology company, home to more than 222,000 people in 60 countries, delivering leading digital, engineering and cloud capabilities, driven by a broad portfolio of technology services and products. HCLTech works with customers in all major industries, providing industry solutions for financial services, manufacturing, life sciences and healthcare, technology, telecoms and media, retail, home goods and government services. Consolidated annual revenue for 2022 was USD 12.3 billion. Visit www.hcltech.com for more information.
About the KNCB
The KNCB, founded in 1883, has been organizing cricket competitions in the Netherlands for 140 years for men, women and youth. The national men’s and women’s teams compete in the global sub-top. Over the past decades, the Dutch cricket community has offered thousands of expats and other people with foreign roots the opportunity to play cricket in the Netherlands. Go to www.kncb.nl for more information.