Atif Rana, CEO of Lahore Qalandars, has called for significant structural reforms in the Pakistan Super League’s (PSL) financial model to ensure the league’s sustainability and competitiveness. He emphasized the need for a revenue-sharing approach, stating, “We’re merely custodians of the brand. If PSL wants to compete with leagues like the IPL, we need a no-fee, revenue-sharing model.”
Rana highlighted that the current financial structure places undue strain on franchises, noting that while the Pakistan Cricket Board (PCB) profits, franchises continue to incur losses. He pointed out disparities in franchise valuations and revenue distribution, arguing that equal profit-sharing among teams with varying franchise fees is inequitable.
The PSL franchises have collectively expressed dissatisfaction with the existing model, citing consistent financial losses since the league’s inception. In response, the PCB proposed revised financial models, including increased revenue shares for franchises and fixed exchange rates for fees. However, proposals involving rebidding processes were rejected by the franchises, who feared further financial instability.
The ongoing negotiations between the PCB and PSL franchises underscore the urgency for a sustainable financial framework. As discussions continue, stakeholders aim to reach a consensus that ensures the league’s growth and stability in the competitive landscape of international cricket.
Name of Author: Cricexec Staff
