IPL 2025 advertising volumes have grown by 6% compared to IPL 2024 over the first 40 matches, according to TAM Sports data—reinforcing the Indian Premier League’s dominance as the country’s most valuable marketing platform. Despite the modest percentage increase, the surge is meaningful given the tournament’s already massive advertising base.
The ad boom is supported by a 15% increase in advertisers—rising from 70+ in IPL 2024 to over 80 this season—and a 20% rise in brand count, with more than 145 brands participating versus 120+ last year. These metrics reflect growing marketer confidence in IPL’s unmatched scale and engagement potential.
Fewer ad categories, but stronger brand and advertiser depth
While advertiser and brand counts are up, the total number of advertising categories dropped 6%, falling from over 60 last season to around 55 in IPL 2025. This signals a mild consolidation of product types, with leading sectors doubling down on spend and visibility.
Parle Biscuits leads as top sponsor in IPL Season 18
Parle Biscuits dominated IPL 2025’s sponsor charts, securing the top spot in 39 of the first 40 matches. The brand missed the lead only in the opening game, showcasing its aggressive and consistent presence across the tournament.
The top five sponsors—also including Sporta Technologies, K P Pan Foods, and Vishnu Packaging—accounted for 31% of total ad volumes, pointing to a high level of concentration among major IPL advertisers.
Food & beverage brands dominate ad categories
Three of the top five ad categories in IPL 2025 belonged to the food & beverage (F&B) sector. The Mouth Freshener category led in total ad volume, reflecting strong spend from legacy consumer brands.
Ecom-Gaming and Mouth Freshener were the only two categories to rank in the top five across both IPL 17 and IPL 18, emphasizing their continued marketing dominance in the cricket advertising space.
New brands and product entries add fresh energy
102 new products and 21 new ad categories debuted during the first 40 matches—on pace with last year but signaling a renewed influx of emerging players and consumer innovation.
- Top new brand: Parle Platina Hide & Seek
- Runner-up: Rajshree Silver Coated Elaichi
Amul Butter ranked as the leading exclusive brand on Hindi+English sports channels, while Reliance Trends topped the charts on regional sports networks. Across platforms, Vimal Elaichi emerged as the most promoted brand in both language segments.
IPL ad ecosystem remains strong despite fewer categories
Even with a slight dip in category count, the IPL 2025 advertising ecosystem continues to show strong health and premium value. Established giants like Parle Biscuits and Amul are joined by fashion and retail brands like Reliance Trends, signaling broad-based trust in the IPL as a vehicle for mass and targeted brand exposure.
As the league moves into its final stretch, the commercial momentum suggests IPL 2025 will remain a key benchmark in India’s sports marketing landscape.
Name of Author: Cricexec Staff
