The Grade Cricketer podcast, a popular Australian cricket media brand, has removed all Indian Premier League (IPL) 2024 video content from its social media channels following a legal notice from the BCCI and IPL authorities. The move highlights a growing crackdown by the IPL on unauthorized use of its intellectual property across digital platforms.
The takedown spans YouTube, YouTube Shorts, Facebook, Instagram, and X, with co-host Sam Perry confirming the decision was proactive. “We have removed these videos ourselves,” Perry told listeners. “This is something we’ve done to avoid any further issues.”
Legal action over use of IPL photos in commercial content
The legal notice reportedly focused on the unauthorized use of still images from IPL matches, which were deemed to have been used for commercial, not editorial, purposes. This marks a strategic expansion in the IPL’s IP enforcement—from video footage to static imagery, including photos licensed via Getty and similar agencies.
A potential flashpoint appears to be the podcast’s ongoing brand partnership with BigBasket, an Indian online grocery giant, which may have drawn scrutiny over how IPL visuals were used in sponsored content.
“Big IPL Breakfast” content removed, but coverage continues
The content takedown affected The Grade Cricketer’s “Big IPL Breakfast” show, a daily series covering the tournament with a satirical and global fan lens. While the videos are now offline, the creators have confirmed their commitment to ongoing IPL coverage, including an upcoming trip to India for live events.
“Our approach to content has been consistent for five years,” Perry said. “We now have a deeper understanding of what is and isn’t passing muster.”
Podcast’s Indian following grew after viral Gabba moment
The podcast’s popularity in India surged after Rishabh Pant’s iconic shot during the 2021 Gabba Test sparked a viral video reaction. That clip remains their most-watched YouTube post and helped them build a loyal Indian fanbase.
“We made a conscious decision to engage with India after that moment,” said Perry. “That involved travel and research to understand how to operate commercially in the Indian market.”
Content creators warned amid IPL’s stricter digital policing
With a global audience that includes top names like Pat Cummins, Glenn Maxwell, and even Australian PM Anthony Albanese, The Grade Cricketer has carved out a unique space in cricket media. But this episode underscores the increasing legal sensitivity of IPL’s commercial and visual rights, especially when sponsored content intersects with protected branding.
As IPL continues to enforce tighter IP controls, content creators are being urged to distinguish clearly between commentary and unauthorized commercial exploitation—a boundary that is now central to cricket’s fast-evolving digital economy.
Name of Author: Cricexec Staff
