Lancashire Cricket is tapping into India’s fervor for cricket with its LancsTV venture, according to The Stadium Business, an online publication based in Sussex
The club is launching LancsTV on JioTV to boost its market presence in India. LancsTV’s partnership with Jio also covers sponsorship, sales and marketing.
LancsTV is part of Lancashire’s strategy to diversify its income beyond international matches. LancsTV will also broadcast Lancashire Thunder matches, promoting the growth of women’s cricket.
The full Stadium Business feature is available here: “Lancashire Seeking Further Inroads through LancsTV.”
