Punjab Kings have launched their latest campaign, ‘Bas Jeetna Hai’, featuring captain Shreyas Iyer, head coach Ricky Ponting, and the full squad. The campaign embodies the team’s relentless determination to win and reflects their bold and fearless identity.
The campaign video captures an electrifying mix of candid training moments and cinematic visuals, featuring key players such as Arshdeep Singh, Lockie Ferguson, Yuzvendra Chahal, Glenn Maxwell, Marcus Stoinis, and Marco Jansen. A highlight of the video is Arshdeep Singh’s sher di dahaar (lion’s roar), symbolizing Punjab’s fighting spirit, set to the powerful vocals of Punjabi singer Parmish Verma.
Additionally, the campaign showcases local stars Harpreet Brar, Prabhsimran Singh, and Nehal Wadhera, along with emerging talents Priyansh Arya and Musheer Khan, reinforcing the squad’s strong Indian core. Shashank Singh also makes a special appearance, further strengthening the team’s dynamic presence.
Punjab Kings CEO Satish Menon expressed his enthusiasm for the campaign, stating: “With this campaign, we’re not just showcasing our team—we’re celebrating a spirit. ‘Bas Jeetna Hai’ is more than a tagline. It’s an emotion every Punjab Kings fan lives by. We’re building a fun and fearless identity—on the field and off it. The atmosphere in the camp perfectly reflects what we’ve envisioned, and the boys are ready to give it their all.”
He added, “I’m confident fans will connect deeply with this campaign. Here’s wishing the team a memorable and successful season ahead.”
The Kings began their IPL 2025 journey with a strong start, securing an away victory against Gujarat Titans at the Narendra Modi Stadium in Ahmedabad. After an upcoming fixture against Lucknow Super Giants, they will return to their new home, the New PCA Stadium in New Chandigarh, for consecutive clashes against Rajasthan Royals and Chennai Super Kings.
Name of Author: Cricexec Staff
