This past week brought big moves on and off the field—from cricket’s Olympic debut and surging IPL sponsorships to coaching transitions, governance warnings, and strategic investments. Here’s everything shaping the week ahead in the business of cricket.
1. Cricket at LA28 Olympic debut confirmed—with just T20 teams per gender
The ICC has confirmed that cricket will debut at the 2028 Los Angeles Olympics as a T20-only event, with just one men’s and one women’s team per country. The decision raises both excitement and questions about qualification, global parity, and tournament logistics.
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2. Paul Marsh returns as ACA CEO with urgent warning: ‘international cricket is in trouble’
Paul Marsh has rejoined the Australian Cricketers’ Association as CEO and issued a blunt assessment of international cricket’s structural threats, calling for immediate reform to ensure the format’s sustainability amid franchise dominance.
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3. Fantasy sports platforms cross $500 million during IPL 2025 as user engagement soars
Fantasy cricket platforms have surpassed $500 million in revenue during IPL 2025, setting new records for user participation and signaling the segment’s growing influence on fan engagement and sponsorships.
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4. ECB launches domestic structure review as The Hundred seeks financial clarity
The ECB has launched a formal review of its domestic structure, including county cricket and The Hundred. The move comes as financial questions and stakeholder pressures mount ahead of The Hundred’s proposed franchise sales.
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5. Gavaskar slams ECB for retiring Pataudi Trophy, urges Indian players to reject renaming
Sunil Gavaskar has sharply criticized the ECB for retiring the Pataudi Trophy name for England-India Tests, urging Indian players to take a stand and reject what he called a disrespectful decision.
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6. IPL 2025 sponsorship boom: brands, teams, and players redefine commercial strategies
Sponsorship revenue across IPL 2025 has hit all-time highs, with brands, teams, and players activating new strategies to capitalize on the league’s unprecedented global reach and digital footprint.
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7. State of the League: Salman Naseer outlines PSL’s next chapter amid tensions and expansion talk
PCB COO Salman Naseer has outlined the next phase of PSL’s development, acknowledging internal tensions with franchises but reaffirming expansion plans and structural reforms for future growth.
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8. Mel Jones receives MCC Spirit of Cricket award for aiding Afghanistan women’s team
Mel Jones has been honored by the MCC for her behind-the-scenes efforts to support the displaced Afghanistan women’s cricket team, a powerful moment for the Spirit of Cricket movement.
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9. PSL X broadcast details revealed: where to watch across the globe
Broadcast plans for PSL X have been released, with global streaming partners and TV channels now confirmed across the U.S., U.K., Australia, Middle East, and South Asia.
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10. BCCI fines LSG’s Digvesh Rathi ₹50 lakh for repeat celebration, Rishabh Pant under scrutiny
The BCCI has fined Lucknow Super Giants’ Digvesh Rathi ₹50 lakh for repeated aggressive celebrations, while Rishabh Pant is reportedly under investigation for similar conduct.
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11. IPL blamed for Pakistan’s Champions Trophy disaster and New Zealand flop; BCCI told to look at other boards
Critics have blamed the IPL’s scheduling and player fatigue for the poor Champions Trophy showings by Pakistan and New Zealand, calling on the BCCI to learn from other boards in balancing franchise and national priorities.
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12. West Indies legend takes cheeky dig at IPL commentators for CSK bias
A West Indies legend has stirred debate after jokingly accusing IPL commentators of showing bias toward Chennai Super Kings during broadcasts, reigniting chatter over commentary objectivity.
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13. Glenn Maxwell invests in India’s Drive FITT, joining Preity Zinta and Shubman Gill to transform cricket fitness
Australian all-rounder Glenn Maxwell has joined Drive FITT as an investor, teaming up with Preity Zinta and Shubman Gill to back the India-based high-performance fitness and recovery startup.
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14. Gary Stead steps back as New Zealand begins coaching transition, Rob Walter linked to role
New Zealand coach Gary Stead has stepped aside as NZC begins its transition process. South Africa’s Rob Walter is among those reportedly under consideration for the job.
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15. Virat Kohli ends $13m Puma deal, set to join Indian sportswear startup Agilitas as investor
Virat Kohli is ending his long-term endorsement deal with Puma and is reportedly set to join Indian sportswear startup Agilitas as both investor and ambassador, signaling a new phase in his brand journey.
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Name of Author: Cricexec Staff
