Thursday, April 18, 2024

Melbourne Stars extend Yale partnership

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Photo Credit: Melbourne Stars

Melbourne Stars are pleased to announce premier partner and globally-recognised access and security company Yale have extended their partnership for the upcoming BBL season.

Yale is a part of the ASSA ABLOY Group, a global leader in door opening solutions, dedicated to satisfying end-user needs for security, safety and convenience.

The Yale brand has been protecting homes and enabling peace of mind for 180 years, evolving from a mechanical innovator to a leader in connected, smart locks and homes. The brand stands on trust, knowledge and heritage; making durable, quality products. Yale smart products deliver a premium digital locking solution giving you flexibility and control. Yale is one of the most well-known and respected lock industry brands with millions of locks used globally.

After partnering with the Stars for the WBBL season, the extension will see the Yale brand present on all player helmets, caps and pants, along with media backdrops and digital integrations for the BBL campaign, starting this week.

Michael Avis, General Manager of ASSA ABLOY (Yale) said after a thrilling season with the Melbourne Stars WBBL|06, ASSA ABLOY (Yale) are excited to extend their partnership with the Melbourne Stars BBL.

“After a challenging year, it will be enjoyable to watch Glenn Maxwell and the team strive for excellence this summer,” Avis said.

“On behalf of ASSA ABLOY (Yale), we would like to wish the team a successful season.”

Melbourne Stars General Manager Nick Cummins said.

“Yale was a fantastic partner of the Stars during the WBBL season and we are delighted to extend this into the upcoming BBL campaign. We greatly value Yale’s commitment and loyalty during this time and we will continue to build on their connection with the Stars family,” Cummins said.

“It’s an exciting time for the club with two bumper games to look forward to this Friday night and Saturday afternoon to start what is shaping up as a great season.”

The Stars begin their BBL|10 campaign against Brisbane Heat in Canberra on Friday night.

About
Yale is a part of the ASSA ABLOY Group, a global leader in door opening solutions, dedicated to satisfying end-user needs for security, safety and convenience. ASSA ABLOY is represented in all major regions, on both mature and emerging markets, with leading positions in much of Europe and North America and in Australia.

In the rapidly growing electromechanical security sector, the Group has a leading position in fields such as access control, identification technology, automatic doors and hotel security.

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