Sunday, July 14, 2024

Islamabad United welcomes Express back as media partners

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Photo Credit: Islamabad United

Islamabad United, the most successful franchise in PSL history, is happy to announce its partnership with Express Group as the official media partner of the franchise.

As part of the partnership all of Express Group’s publications and TV channels are becoming partners of Islamabad United. Fans will be able to read, watch and view exclusive ISLU content via the unparalleled reach of the Express Group.

Express Tribune and Roznama Express – Pakistan’s most widely circulated Urdu newspaper – will have access to exclusive content from Islamabad United, including interviews with the franchise’s players. Daily Express, Express Tribune, other publications and websites under the media group, as well as the the TV networks of Express Media Group, will also help in the promotion of the Islamabad United brand in the lead up to, during, and after the fifth season of the HBL PSL.

Regarding the partnership, Aijaz-ul-Haq, the Chief Executive Officer of Express Publications said, “We began our partnership with Islamabad United in PSL 3, and from launch event then to the last two PSL tournaments itself, the partnership has been a fruitful one for us. What Islamabad United represents—the success and professionalism that have led to them making their mark in the PSL as the most successful franchise—aligns well with our vision and goals. Thus, we look forward to promoting and supporting them for this season of the Pakistan Super League too.”

Imran Ansari, the Chief Operating Officer Television Media Network (Express News and Express Entertainment), added to it saying, “Express has prided itself on being at the forefront of everything sports related in this country. Furthermore the PSL is the biggest brand name and event that is relevant to the Pakistani TV market. With that in mind it was a no brainer for us to partner with the most successful team in PSL history, who represent a united and successful Pakistan. With the rise of their young Pakistani core we are confident that Islamabad United’s success will be long lasting, as will this partnership.”

Emphasizing those sentiments, Islamabad United owner Ali Naqvi said, “We are delighted to continue our partnership with Pakistan’s leading media group. Express, in all its platforms, is a by-word for excellence, and represents the values that Islamabad United is proud to be associated with too. Their collaboration with us over the past two years with us naturally dovetailed into renewing this partnership for another season. The reach, the reputation and the overall impact that Express enjoys allows us to maximise our reach to our fanbase. Both organizations believe in upholding highest levels of quality and  aim to bring international standards and practices to Pakistan, which is why we consider this to be the ideal partnership for both parties.”

Islamabad United is one of the six franchise teams in the Pakistan Super League (PSL), and is the winner of the first and third seasons of the HBL PSL. The franchise believes in bringing change to Pakistani sports with the introduction of international standards of practice and a commitment to continuous progress.

AAN – Leonine Sports is the proud owner of Islamabad United, the FIRST CHAMPIONS and the most successful team in the Pakistan Super League. Part of the Leonine Global group, AAN – Leonine Sports is focused on enabling sports and creating franchises with a mission to provide:  1) A truly global experience on sports entertainment; 2) A fan base which is loyal, aware and supportive of the sport and the franchise; 3) An aspirational beacon for up and coming players to strive for excellence in cricket for Pakistan in particular and for the world at large; 4) An eco-system for the promotion of sports through close partnerships with the respective sports boards; 5) A truly professionally-run organization with exceptional standards of corporate governance and international best practices; 6) Promotion of Pakistan through sports and involvement of internationally known figures into Pakistan; 7) A responsible member on CSR.

The company focuses on the above mission statement by implementing a strategy built around the principle of 4 Es – Excellence, Empowerment, Education and Environment


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