Sunday, July 14, 2024

Islamabad United announce Unity Foods as sponsor

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Photo Credit: Islamabad United

Unity Foods will partner with the franchise for HBL PSL 5

Islamabad United, the most successful franchise in Pakistan Super League history, are pleased to announce that they will have Unity Foods as a sponsor for HBL PSL 5.

Unity Foods is a Karachi based company with a diversified business portfolio, that includes various agricultural commodities, edibles oils, industrial fats and various feed ingredients for the poultry and livestock sectors.

Regarding this partnership Muhammad Farrukh, CEO Unity Foods, stated “It’s a pleasure for Unity Foods to partner with Islamabad United which not only offers a great corporate personality fit but also shares our vision for a better Pakistan. This is our first foray into the PSL and it made sense for us to go with the team that has been the most successful in the tournament thus far. Through this partnership we will be able to speak to cricket loving Pakistanis with our products. We wish Islamabad United all the best for PSL 5.”

Islamabad United owner Ali Naqvi added, “We are delighted to partner with one of Pakistan’s leading organizations. Not only does Unity Foods share our philosophy of bringing international standards and practices to Pakistan, their efforts as well in driving sustainable practices for a better tomorrow align well with our pursuit for excellence and professionalism. Both our organizations have a similar vision for quality  and commitment, and thus we do believe that this is a step towards a long lasting and fruitful partnership for us.”

Islamabad United is one of the six franchise teams in the Pakistan Super League (PSL), and is the winner of the first and third seasons of the HBL PSL. The franchise believes in bringing change to Pakistani sports with the introduction of international standards of practice and a commitment to continuous progress.

AAN – Leonine Sports is the proud owner of Islamabad United, the FIRST CHAMPIONS and the most successful team in the Pakistan Super League. Part of the Leonine Global group, AAN – Leonine Sports is focused on enabling sports and creating franchises with a mission to provide:  1) A truly global experience on sports entertainment; 2) A fan base which is loyal, aware and supportive of the sport and the franchise; 3) An aspirational beacon for up and coming players to strive for excellence in cricket for Pakistan in particular and for the world at large; 4) An eco-system for the promotion of sports through close partnerships with the respective sports boards; 5) A truly professionally-run organization with exceptional standardds of corporate governance and international best practices; 6) Promotion of Pakistan through sports and involvement of internationally known figures into Pakistan; 7) A responsible member on CSR.

The company focuses on the above mission statement by implementing a strategy built around the principle of 4 Es – Excellence, Empowerment, Education and Environment.


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