Thursday, December 1, 2022

Cricket West Indies: AccuWeather deal part of CWI’s new drive into USA

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NEW YORK – Following the unveiling of an exciting new partnership with AccuWeather on Thursday, Cricket West Indies (CWI) continues to put the groundwork in place to engage with other potential partners.

The AccuWeather agreement will see the global weather and digital media leader commence an exclusive partnership with CWI, offering the West Indies fan base with matchday weather insights and superior forecasts for which AccuWeather is known. The announcement comes upon the heels of a ceremonial jersey-signing at AccuWeather’s New York Office at 7 World Trade Center, Manhattan.

CWI President, Ricky Skerritt was accompanied at the ceremony by CWI Chief Executive Officer, Johnny Grave. Top corporate officials representing AccuWeather included Eric Danetz, Chief Business Officer; and Todd Olson, Manager, Financial Services.

While in New York, the CWI President and CEO also held wide ranging discussions with the San Francisco-based President of Cricket USA, Paraag Marathe and CEO Iain Higgins, following a meeting of the Board of Cricket USA, which took place in New York on Friday, February 21.

CWI’s aim is to grow existing commercial relationships, while building new strategic partnerships. According to CEO Grave:

“We are looking to grow our family of sponsors, and we are delighted with this new association with AccuWeather. In recent times we welcomed new sponsors such as Colonial Group and Betway, and Sandals are a long-standing friend of West Indies cricket who continue to support the game as our Principal Partner. We also fully appreciate the relationships we have developed with smaller sponsors like Blue Waters, our official water partner. This short United States trip has turned out to be very valuable.”

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