Photo Credit: Islamabad United
Islamabad United, the most successful franchise in HBL PSL history and the winner of the first and third editions of the tournament is happy to announce that Premier Code will be the Official Smart Phone Partner for the franchise for PSL 7.
Premier Code (Pvt.) Ltd. was founded in October 2020 and is a leading Smartphone Manufacturer in Pakistan. The parent organization, Premier Systems (Pvt.) Ltd. is one of the oldest and leading ICT companies in Pakistan with diversified interests in Automotive, Fintech, Home Appliances, IT consultation and execution projects. This Group is also the sole importer and authorized dealer for Audi in Pakistan and is setting up a CKD plant for Volkswagen. Keeping true to their core values of research & development, innovation and quality, Premier Code, which is Passionately Pakistani and Ambitiously Global company, has recently ventured into smartphone manufacturing with their wholly owned brand DCODE.
Regarding the partnership, Islamabad United CEO, Ahsan Latif said, “We are pleased to partner with one of the leading mobile phone assembling companies in Pakistan. Premier’s work in various communication, payment technology and automobile fields is exemplary, and their intention to become a Pakistani brand to design and develop smartphones locally is exactly the sort of partnership that Islamabad United prides itself on. Our shared values of bringing international practices to Pakistan and develop locally made this an obvious partnership for us.”
Photo Credit: LinkedIn profile photo of AHSAN LATIF
Muhammad Naqi, the Chief Executive of Premier Code, shared those sentiments saying “We are excited to be part of Islamabad United as their smart phone partner and will be featuring their players in our campaigns for DCode. Islamabad United was a natural choice for us as they depict the values we stand for as a company: professionalism, tech oriented and of course champions. We wish our players the best and we fully support them and look forward to a great season in hopefully winning the PSL 7.”
Islamabad United is the most successful team of the Pakistan Super League (PSL); winner of the first and third seasons of the HBL PSL, and the owner of the highest win percentage in league history. The franchise believes in bringing change to Pakistani sports with the introduction of international standards of practice and a commitment to continuous progress.
AAN – Leonine Sports is the proud owner of Islamabad United, the FIRST CHAMPIONS and the most successful team in the Pakistan Super League. AAN-Leonine Sports is focused on enabling sports and creating franchises with a mission to provide: 1) A truly global experience on sports entertainment; 2) A fan base which is loyal, aware and supportive of the sport and the franchise; 3) An aspirational beacon for up and coming players to strive for excellence in cricket for Pakistan in particular and for the world at large; 4) An eco-system for the promotion of sports through close partnerships with the respective sports boards; 5) A truly professionally-run organization with exceptional standards of corporate governance and international best practices; 6) Promotion of Pakistan through sports and involvement of internationally known figures into Pakistan; 7) A responsible member on CSR.
The company focuses on the above mission statement by implementing a strategy built around the principle of 4 Es – Excellence, Empowerment, Education and Environment.
