Logos of BCCI, Muthoot Fincorp, Cricket Ireland, JioStar, INTEX, Irish Heart Foundation, Queensland Cricket, HART Sport and OpenAI

Global Sponsorship Roundup: Muthoot FinCorp takes BCCI title rights, Sachin Tendulkar partners with OpenAI, YesPlay backs new Pro20 Cup

Cricexec Staff

Somerset players celebrate after lifting the Vitality Blast 2025 trophy during the winners presentation ceremony.

ECB searches for new T20 Blast sponsor as Vitality ends eight-year title deal

Cricexec Staff

Sharp EIT Solutions General Manager Aaditya Mehta with Melbourne Stars cricketers.

Cricket Victoria expands Sharp EIT Solutions partnership across state cricket

Melbourne Stars

Sachin Tendulkar pictured alongside the OpenAI logo against a cricket stadium and artificial intelligence-themed background.

Sachin Tendulkar partners with OpenAI to explore new ways of using ChatGPT

Cricexec Staff

Indian cricketers Shreyas Iyer, Vaibhav Sooryavanshi and Abhishek Sharma featured together in a promotional scene.

JioStar launches India-West Indies T20I campaign starring Shreyas Iyer, Abhishek Sharma and Vaibhav Sooryavanshi

JioStar

West Indies cricketers John Campbell, Shai Hope and Shamar Joseph promote the Intex-sponsored India vs West Indies cricket series in 2026.

Intex signs West Indies shirt sponsorship deal for 2026 India tour

Cricexec Staff

Sky Sports and Cricket South Africa (CSA) logos displayed against a cricket stadium background.

Sky Sports extends Cricket South Africa rights deal for 2026-27 season

Cricexec Staff

thomas-george-muthoot-shaji-varghese-shubman-gill-kl-rahul-bcci

BCCI names Muthoot FinCorp title sponsor for India home cricket through 2028

BCCI

Muthoot Fincorp and BCCI logos

Muthoot Fincorp lands BCCI title rights deal through 2028

Cricexec Staff

YesPlay Pro20 Cup and Cricket South Africa logos

YesPlay lands naming rights to CSA’s new Pro20 Cup in multi-year deal

Cricket South Africa

Ireland Women’s cricket players with Irish Heart Foundation Director Eimear Smith

Cricket Ireland and Irish Heart Foundation launch campaign inspired by Orla Prendergast

Cricket Ireland

Logos of Canada Super60 sponsors and cricket partners, including Sydney Sixers, Perth Scorchers and Melbourne Renegades

Global Sponsorship Roundup: AAMI doubles down on the BBL, Genesis powers New Zealand Cricket and Mankind Pharma takes Sher-E-Punjab title rights

Cricexec Staff

Canada Super60 and Sportsnection logos on a red and black background

Canada Super60 partners with Sportsnection to launch cricket trading cards

Canada Super60

Trudi Busch, Chief Marketing Officer of HomeWorld, with three NSW Breakers cricketers in front of a HomeWorld sign.

Cricket NSW signs HomeWorld as NSW Breakers principal partner for 2026-27

Cricexec Staff

New Zealand cricketers batting and bowling alongside young players surrounded by red cricket balls

New Zealand Cricket lands Genesis as major partner in three-year deal

New Zealand Cricket

Abu Dhabi T10 and Apex Sports Consulting logos

Abu Dhabi T10 appoints Apex Sports Consulting to lead global broadcast rights strategy

T10 League