Wednesday, July 24, 2024

Kent Cricket partners with Castore ahead of 2022 season

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Photo Credit: Kent Cricket

Kent Cricket is excited to announce a new multi-year partnership with British sportswear and athletic clothing company, Castore.

The Club’s partnership with Castore will see an entirely new range of teamwear for Kent’s Men’s and Women’s squads, including training kit, as well as outfitting the Club’s Talent Pathway and Disability Squads.

Founded in England in 2015, Castore has garnered a reputation for quality, innovation and their mission is to build the lightest, most durable, highest performing sportswear in the market, using patented fabrics and advanced technical engineering.

The Manchester-based firm have collaborated with elite athletes: Sir Andy Murray, Adam Peaty, Jos Buttler and Owen Farrell, and have also forged partnerships with teams across many sports, including: the England, West Indies and South Africa cricket teams, Newcastle United, Wolverhampton Wanderers, Saracens and the McLaren Formula 1 team.

Kent Cricket’s partnership with Castore will see an entirely new range of sports clothing for Kent’s Men’s and Women’s teams, including training wear, as well as outfitting the Club’s Talent Pathway and Disability Squads.

Castore will also use their expertise to help increase Club revenues by supporting the Kent Cricket Shop both in-store and online, as both brands move into another exciting cricket season.

Kent Cricket’s Director of Partnerships, Andy Griffiths, said: “As Kent Cricket strives to raise standards both on and off the field, I feel that we have found a very good ‘fit’ in our new official kit supplier.

“Castore is an exciting brand that has a growing portfolio of partners, and we both share similar views in valuing innovation and having aspirations to become leaders in both our fields.

“We look forward to working with Castore in providing state-of-the-art sportswear that our players, coaches, staff, Members and supporters will all enjoy.”

Tom Beahon, Co-Founder of Castore Sportswear said: “After announcing our recent partnerships with the ECB and Cricket South Africa, our partnership with Kent Cricket further strengthens our presence in cricket globally.

“Kent is a club with a rich history but more importantly, similar to ourselves, an exciting future ahead, and it’s something we are delighted to be a part of for the coming years.

“Alongside this, Kent Cricket is renowned for their continual positive influence in the local community and that is something we will be looking to support throughout the partnership to ensure the fans continue to feel part and proud of the Club.”

Castore will take over the e-commerce of all Kent Cricket x Castore playing, training and leisurewear, as well as providing support in maximising revenues at the Kent Cricket Shop.

Both Kent Cricket and Castore have been working hard on designing new bespoke kits for Kent’s Men’s squad across all formats, as well as playing kit for Kent Women, Talent Pathway and Disability Squads, which will be revealed and available to order in the New Year.


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