Wednesday, July 17, 2024

Islamabad United teams up with Gamifly to further revolutionize fan engagement

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Photo Credit: Islamabad United

Islamabad United (ISLU) the most successful franchise in HBL
PSL history and the winner of the first and third editions of the tournament, is happy to announce
its partnership with Gamifly, a leading provider of innovative and exceptional fan engagement experiences.

ISLU recently made waves during Season 8 of the PSL by becoming the first PSL franchise to plug in to the Web3 world and launching into the metaverse with its full-scale cricket stadium called the U-Meta Stadium, the largest cricket stadium in the metaverse. In continuation of this futuristic approach, ISLU has joined forces with Gamifly to take fan interaction to new heights. This exciting partnership aims to offer ISLU fans an unparalleled and immersive experience, connecting them with the team like never before.

Ahsan Latif, CEO of Islamabad United, shared his enthusiasm about the partnership, saying, “We are excited to join forces with Gamifly to provide our fans with exceptional and unique engagement experiences. This collaboration aligns perfectly with our vision of keeping our fans at the heart of everything we do. We can’t wait to unveil the fantastic adventures we have in store for our dedicated supporters.”

As part of this collaboration, ISLU fans can look forward to a wide range of interactive experiences that will enable them to become an integral part of the team’s journey. Gamifly’s cutting-edge technology will provide ISLU supporters with unique opportunities to connect, interact, and stay updated with their favourite players’ activities and the latest team news.

Gamifly’s Chief Commercial Officer, Wali Khan, expressed his excitement for the collaboration, stating, “We are thrilled to embark on this journey with Islamabad United, a forward-thinking team with a passionate fan base. Through this partnership, we are excited to bring added value to the fans and creating multiple touchpoints for them to engage with the team throughout the year.”

Islamabad United boasts a stellar lineup of national and international cricket stars, with a loyal fan base that spans across the globe. ISLU is known for its commitment to excellence and has always strived to connect with its fans on a deeper level, making this partnership with Gamifly a natural progression towards providing unforgettable experiences to their supporters.

Stay tuned for more updates on the exciting engagement experiences that ISLU and Gamifly have in store for their fans. With this groundbreaking collaboration, Islamabad United continues to set new standards for connecting and interacting with its fan base within the world of cricket.

Islamabad United is the most successful team of the Pakistan Super League (PSL); winner of the first and third seasons of the HBL PSL. The franchise believes in bringing change to Pakistani sports with the introduction of international standards of practice and a commitment to continuous progress.

Gamifly is a pioneering organization that specializes in revolutionizing fan engagement in the world of sports. With a team of passionate tech enthusiasts and sports aficionados, Gamifly leverages cutting-edge technology to create interactive and immersive experiences for fans and teams alike. Through their innovative platforms, Gamifly aims to bridge the gap between sports stars and their supporters, fostering a stronger sense of community and belonging.

U-Meta Stadium is the world’s first cricketing metaverse with an inaugural, built-to-scale, digital cricket stadium. The U-Meta Stadium has evolved as an impressive futuristic space built over 6 acres (20,000+ sq meters) that will reward visitors for their interaction with it.

AAN – Leonine Sports is the proud owner of Islamabad United, the FIRST CHAMPIONS and one of the most successful teams in the Pakistan Super League. AAN-Leonine Sports is focused on enabling sports and creating franchises with a mission to provide: 1) A truly global experience on sports entertainment; 2) A fan base which is loyal, aware and supportive of the sport and the franchise; 3) An aspirational beacon for up and coming players to strive for excellence in cricket for Pakistan in particular and for the world at large; 4) An eco-system for the promotion of sports through close partnerships with the respective sports boards; 5) A truly professionally-run organization with exceptional standards of corporate governance and international best practices; 6) Promotion of Pakistan through sports and involvement of internationally known figures into Pakistan; 7) A responsible member on CSR.
The company focuses on the above mission statement by implementing a strategy built around the principle of 4 Es – Excellence, Empowerment, Education and Environment.


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