Tuesday, July 16, 2024

Cricket Australia: HCLTech to Enhance Cricket’s Digital Experience

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Photo Credit: Cricket Australia

Cricket Australia (CA) has announced a new five-year partnership with global technology company HCLTech to support the next stage of Australian Cricket’s digital transformation.

HCLTech has been a digital partner since 2019 helping transform CA’s digital assets including cricket.com.au, the CA Live app and PlayCricket, while digitising and streamlining community cricket processes.

The partnership is the latest step in CA’s long-term strategy to improve the digital experiences of all those across Australian Cricket from time-poor volunteers seeking more support to fans wanting brilliant experiences.

HCLTech was chosen after an extensive search to take CA’s digital offerings to the next level including improved immersive digital experiences for fans, players, partners, employees and volunteers.

The partnership will also include the implementation of new, innovative technologies to help ensure the CA Live app remains the No.1 app for cricket fans across the country.

Donald Elliott, General Manager Australian Cricket Technology, said:

“Engagement with our fans and community is of the utmost importance for Cricket Australia. We are focused on keeping people engaged in the sport from the moment they first pick up a bat and ball or watch a game.

“HCLTech has already supported us in transforming our tech stack and improving Australian Cricket’s participant and fans’ digital experiences. The extension of this partnership and the world-class technology it provides will help cricket maintain and improve its place as the leading sport in the country.”

Michael Horton, Executive President and Country Manager, Australia and New Zealand, HCLTech said:

“We are excited to have been chosen as a digital transformation partner once again by Cricket Australia.

“Technology is transforming how we access and engage with sports and HCLTech is committed to delivering future-ready solutions to support CA’s objective to deliver seamless experiences to its stakeholders and communities.”

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