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Articles by Nikhil Bardia

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The Business of Sports Sponsorship and Marketing (Guest Post)

Nikhil Bardia

May 23, 2025

Nikhil Bardia, Head of RISE Worldwide, alongside headshots of Mumbai Indians cricketers Rohit Sharma, Jasprit Bumrah, and Hardik Pandya with RISE Worldwide branding.

The Art and Science of Athlete Branding

Nikhil Bardia

May 1, 2025

Latest Posts

London Spirit announces a sponsorship partnership with FICO, featuring the London Spirit and FICO logos on promotional branding ahead of The Hundred cricket competition.

MI London signs analytics firm FICO as official partner for The Hundred 2026

Sri Lanka national cricket team players in white Test kits forming a huddle on the field before a match.

India to tour Sri Lanka for two-Test World Test Championship series

Sussex appoint Matt Walker as men’s head coach from 2027

New Zealand all-rounder Nathan Smith after being named the ICC Men's Player of the Month for June 2026, with the award graphic and medal displayed.

Nathan Smith and Danni Wyatt-Hodge named ICC Players of the Month for June

Top Stories

Desert Vipers launch Season 4 People and Planet Report; highlights include a reduction of team’s carbon footprint by 27.2 percent compared with Season 1

Ravi Shastri backs Rohit Sharma after record Lord’s century as BCCI says India’s team combination is ‘fine’

Justin Langer emerges as a frontrunner for England Men’s Test Head Coach role as Darren Lehmann endorses former Australia colleague

BCCI to introduce updated MCC playing conditions across domestic cricket

Diana Edulji calls for India Women leadership overhaul as captaincy debate gathers pace

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