BCCI calls for bids for IPL 2025 media buying agency

The Board of Control for Cricket in India (“BCCI”) is issuing an Expression of Interest (“EOI”) for appointing an agency for IPL’s (2025) media buying and strategy:

Suggested Process

The EOI is issued for the following services:

1. Media Buying & Strategy for TATA IPL 2025 (Pan-India)
2. Channelization of budgets across the following mediums:
   1. TV
   2. Radio
   3. Digital
   4. Print
   5. OOH
   6. Outdoor Innovations

The interested parties are requested to confirm the interest via email to [email protected] and submit their relevant experience and ability to service all mediums in-house at a similar scale.

Proposal Submission

The interested parties with the relevant experience will be asked to submit the following:

1. Detailed media plan and strategy for IPL 2025 within a budget of Rs. 30 crores excluding taxes (with detailed cost for each element)
2. Proof of work and in-house experience of media buying across all mediums
3. Agency cost / fee / commission for each medium
4. Discounts from the on-going market rates for bulk buying
5. Outdoor innovation ideas

Tentative Timeline

Deadline to express interest: 10^th March 2025

Proposal Submission: 13^th March 2025

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Photo Credit: IPL