Lalit Modi smiling next to The Hundred logo with cricketers Ravi Bopara, Harry Brook, Usama Mir, and Liam Livingstone in team jerseys on a pink background.

Reassessing The Hundred: value misjudged, opportunity missed (Guest Post)

Lalit Modi

Anand Rajaraman and Venky Harinarayan featured alongside San Francisco Unicorns branding and Golden Gate Bridge, representing the team as Silicon Valley’s cricket identity in 2025.

Building a cricket franchise like a startup: the San Francisco Unicorns approach (guest post)

Anand Rajaraman Venky Harinarayan

Nikhil Bardia, Head of RISE Worldwide, alongside headshots of Mumbai Indians cricketers Rohit Sharma, Jasprit Bumrah, and Hardik Pandya with RISE Worldwide branding.

The Art and Science of Athlete Branding

Nikhil Bardia

NFL and ICC Logos

The NFL vs. Cricket: What Cricket Can Learn from the Ultimate Sports Model – Guest Post

Jamie Lloyd

guest post by SACA CEO

“If you control the calendar, you control the sport” – guest post by SACA CEO

Andrew Breetzke

Delhi Capitals and GMR

Towards a new understanding of sports infrastructure in India

Vikash Kumar