CPL partners with global EV leader BYD in major new sponsorship deal

The 2025 Republic Bank Caribbean Premier League secures BYD as an official sponsor, aligning the region’s biggest cricket festival with a global leader in clean energy and electric vehicles.

Two BYD electric SUVs showcased on reflective surface during CPL 2025 sponsorship campaign

Photo Credit: CPL

Caribbean — The Republic Bank Caribbean Premier League (CPL) has announced a major new partnership with BYD, the world’s number one new energy vehicle (NEV) brand by global sales. As an official sponsor for the 2025 CPL season, BYD will bring its commitment to innovation and sustainability to the Caribbean’s biggest cricketing event.

Founded in 1994, BYD (Build Your Dreams) is a high-tech global leader focused on integrated clean energy solutions. The company operates across automotive, electronics, renewable energy, and rail transit, and has become a trailblazer in sustainable mobility technologies. In 2024, BYD retained its global leadership in new energy vehicle sales, reinforcing its status as a driving force in the global clean transport movement.

BYD expands Caribbean presence through CPL platform

In the Caribbean, BYD is already present in Antigua, Aruba, Bonaire, Barbados, Curaçao, Guyana, Jamaica, Suriname, and Trinidad, with a new showroom scheduled to open in Saint Lucia before the end of 2025. The CPL sponsorship is expected to significantly boost brand awareness across the region, especially in key emerging markets like Guyana.

Stephen Hector, Group Deputy Managing Director, BYD Caribbean, emphasized the cultural and strategic importance of the partnership:

“The Caribbean Premier League is a vital part of the region’s culture, and cricket has a unique way of bringing communities together across the Caribbean. For BYD, this partnership is a significant milestone. In particular, it marks the first time our brand will be introduced to such a wide audience in Guyana. We’re honoured to support an event that holds deep cultural importance while demonstrating our commitment to innovation, sustainability, and the future of mobility in the Caribbean.”

CPL and BYD align on innovation, community, and sustainability

Jamie Stewart, Commercial Director, Republic Bank CPL, welcomed BYD to the tournament’s growing family of commercial partners:

“We are delighted to welcome BYD to the CPL family. This partnership aligns perfectly with our values of innovation, community, and sustainability. As we bring the excitement of Caribbean cricket to fans around the world, it’s fantastic to have the support of a brand that shares our commitment to making a positive impact both on and off the field. We look forward to working together to deliver an unforgettable 2025 tournament.”

BYD’s presence to be felt across CPL 2025

The 2025 Republic Bank CPL will run from 14 August to 21 September, featuring top-tier cricket talent from the Caribbean and across the globe. BYD’s sponsorship will be visible through branding at matches, fan zones, and community outreach programs, showcasing the company’s dedication to supporting Caribbean culture and advancing a sustainable future.

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