CREX has secured a deal to become the principal sponsor of Sharjah Warriorz for the International League T20 (ILT20). Known as the fastest-growing and most popular cricket app, CREX is looking to increase its global reach.
This sponsorship will help CREX strengthen its presence in the MENA region, as Sharjah enjoys a large fanbase and features top international stars in the ongoing ILT20 season. The Warriorz, captained by Tim Southee, includes players like Jason Roy, Matthew Wade, and Gus Atkinson.
ILT20, the second-most-watched and valued cricket league after the IPL, makes CREX’s partnership with Sharjah Warriorz a significant move in the cricket industry.
“At CREX, we’ve always believed in going beyond boundaries—just like cricket. Today, we’re proud to announce our association as the Principal Sponsors of the Sharjah Warriors in the International League T20 (ILT20)! ILT20, being the second most valued cricket league globally with the second-highest global viewership after IPL, represents an unparalleled opportunity to connect with cricket fans worldwide,” said Devansh Sharma, Head of Marketing & Business Partnerships at CREX.
He added, “For us at CREX, this partnership is a game-changer in our journey to expand our presence across the globe, especially in the MENA region. This collaboration is more than just a sponsorship; it’s a commitment to empowering cricket fans with real-time cricket scores and insights, seamless updates and content, plus a platform where their love for the game can thrive.”
“Together with the Sharjah Warriors, we aim to deliver an unforgettable cricket experience to millions of fans. As we take this exciting step forward, we invite the entire cricket community to join us in celebrating this partnership and witness the magic unfolding on and off the field,” he concluded on his LinkedIn post.
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