where cricket business meets bold ideas
Friday, October 24, 2025 • 1:00–5:00 PM PT • Santa Clara, CA, USA
Capstone session of the two-day Cricket Impact Summit & Expo
A high-impact afternoon of brand strategy and industry panels —
plus the cricexec Innovation Challenge:
a live pitch showdown for a $10,000 advertising package on cricexec.
Special offer for cricexec readers!
use the code cricexec25
to get over 50% off
a full Cricket Impact Summit & Expo pass
About the cricexec forum
The cricexec forum is the business-focused capstone of the Cricket Impact Summit & Expo. We convene sponsors, operators, investors, and innovators to share practical playbooks — then put cutting-edge vendors on stage in the cricexec Innovation Challenge to compete for a $10,000 multi-channel ad package on cricexec.
Featured panels
In Conversation: Inside a winning sponsorship
A behind-the-scenes conversation on how sponsors and teams build authentic, high-impact partnerships that drive cricket’s growth in the U.S. and beyond.
Featuring:
- Mayuri Mukherjee: VP of Marketing for LT Foods Americas
- David White: CEO, San Francisco Unicorns
Rebuilding the innings: the path forward for cricket in America
Clear-eyed discussion on governance, momentum, and a practical roadmap to unlock U.S. growth.
Panelists:
- Brian Walters: former director, USACA | member, ICC US Local Advisory Group | commentator, Minor League Cricket
- Biju Nair: CEO, East Bay Blazers | President, Bay Area Cricket Club | Founder, Blazers Cricket Academy
- Liam Plunkett: World Cup winner | San Francisco Unicorns player | Founder, Liam Plunkett Cricket | Director, Cricket Impact Group
- Anika Kolan: Captain, USA Women’s National T20 Team
cricexec Innovation Challenge
A Shark Tank–style live competition showcasing the most innovative vendors in and around cricket. Category preliminaries lead to a main-stage final — with judges drawn from brands, operators, and investors.
Grand prize
- $10,000 multi-channel advertising package on cricexec (site, newsletter, socials)
- Winner spotlight on cricexec (feature + announcement)
- Finalist perks: discounted ad campaigns and social amplification
Confirmed entrants (rolling)
• ProVelocity Cricket • CricFlex • JusPredict Inc. • Sportsnection • HITZ Cricket • CRICBABY • Crickbuster • Playar • Ludimos • Cricheroes
Pitch format
- Preliminaries: 5 minutes pitch
- Finals (top 4 companies): 10 minutes Q&A
Forum schedule — Friday, October 24
| 1:15 – 2:15 PM | cricexec Innovation Challenge — Preliminary Round |
| 2:15 – 2:55 PM | In Conversation: Inside a winning sponsorship |
| 2:55 – 3:10 PM | Break |
| 3:10 – 3:55 PM | cricexec Innovation Challenge — Finals |
| 3:55 – 4:35 PM | Panel: Rebuilding the innings — the path forward for cricket in America |
| 4:35 – 4:45 PM | Awards & closing |
*Schedule and order subject to change.
Apply to compete
Vendors and exhibitors at the Summit are eligible to apply. Rolling acceptances until the field is full.
Questions? Email [email protected].
FAQs
Do I need a Summit pass to attend the cricexec forum?
Yes — the forum is part of the Cricket Impact Summit & Expo programming. Register here.
Who can enter the cricexec Innovation Challenge?
Entry is restricted to confirmed expo vendors at the Cricket Impact Summit & Expo. If you’re not yet a vendor, we’d love to have you in the expo.
- Exhibitor benefits: Exhibition booth in the Expo area to connect with attendees
- Plus: 3 tickets to the Summit
To learn about exhibiting, contact the Summit team or use the registration link.
How are finalists selected?
Judges score the category prelims. Top scorers advance to the main-stage final.
What does the $10,000 ad package include?
A custom multi-channel campaign across cricexec’s website, newsletters, and socials. The final plan is scoped with the winner.
Program, times, and speakers subject to change. © cricexec.