As teams arrive for their practice matches ahead of the ICC Champions Trophy 2025, which begins on February 19, Cricket South Africa (CSA) has announced Amul – Gujarat Cooperative Milk Marketing Federation Limited – as the official sponsor of the Proteas team.
Amul has a history of supporting South African cricket, having previously sponsored the national team during the 2024 ICC T20 World Cup and the 2023 ICC World Cup. This continued partnership reinforces Amul’s commitment to cricket on the global stage as South Africa prepares for the highly anticipated tournament.
CSA confirmed this in a tweet on X.
Cricket South Africa (CSA) and Gujarat Cooperative Milk Marketing Federation Limited are delighted that dairy brand Amul will once again be the team sponsor to the Proteas Men for the ICC Champions Trophy 2025 in Pakistan and United Arab Emirates.
Amul is one of India’s most… pic.twitter.com/gMv9XjCulc
— Proteas Men (@ProteasMenCSA) February 15, 2025
Speaking about the sponsorship, CSA Chief Executive Officer Pholetsi Moseki said: “We are pleased with our continued partnership with Amul for the ICC Champions Trophy. Amul remains a reliable international tournament partner to CSA, consistently providing invaluable support.
“We look forward to strengthening our bond with Amul well into the future and delivering a memorable brand presence during this prestigious tournament.”
Jayen Mehta, Managing Director of Amul added: “Milk is the world’s original energy drink and is consumed by sportspersons around the world. Amul Protein made from milk is powering a strong and healthy lifestyle for our consumers. With our diverse range of High Protein products like Lassi, Buttermilk, Dahi, Paneer and Whey Protein concentrate, we are building a bright future for the nation.
“Amul has been associated with the 2024 T20 World Cup finalist South Africa team as well as the 2019 ODI series, 2023 ICC Cricket World Cup. We are proud to further strengthen our association with the South Africa men’s cricket team and wish them all the best for the Champions Trophy 2025.”
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