GCF: Marketing and Communications Manager (Deadline – Mar 16)

Safeguarding Statement

The Gloucestershire Cricket Foundation is committed to safeguarding and protecting everyone that we work with. As such, all posts are subject to a safe recruitment process, including the disclosure of criminal records and vetting checks. We ensure that we have a range of policies and procedures in place which promote safeguarding and safer working practice across our services.

Job purpose and focus

The Gloucestershire Cricket Foundation has recently undertaken robust consultation to guide the production of ‘Inspiring Gloucestershire, 2025-2029’, Gloucestershire’s recreational game strategy for the next 4 years . The results made it very clear that the work of the Foundation would benefit greatly from dedicated marketing and communications support to raise the profile of, and to promote the work of, the Foundation. We are excited to be able to offer a full time position for somebody with a passion for increasing participation and involvement within cricket, through outstanding marketing and communications, and to ensure that we meet our purpose of ‘Improving lives through the power of cricket’.

Cricket is in an exciting place with more opportunities than ever before, enabling more people to come into the game. It is constantly evolving, being played in various locations, with different formats and is now a year-round sport. It allows more people from all walks of life to pick up a bat and ball whenever they want and enjoy the game at school, in a sports hall, community centre, astro turf, Multi-Use Games Area and of course, a club.

The Marketing and Communications Manager will lead on producing and delivering a Marketing and Communications Strategy that will help the Foundation to reach more people and achieve the objectives set out in Inspiring Gloucestershire.

To support the delivery of that strategy, the role will include the following…

• Brand – design and build up a bank of branded assets so whenever socials or marketing materials are developed, there is a very visible Gloucestershire Cricket Foundation identity.
• Digital platforms – take on the management of the Foundation’s website and social media channels, with the ambition of improving each method of communication to enable greater interaction.
• Online newsletters – produce regular e-newsletters, consisting of news stories, and information on relevant opportunities and programmes for stakeholders.
• High quality marketing materials – produce professional and high-quality marketing materials to support the promotion and celebration of programmes of work; including as examples; digital assets and the production of hard copy materials.
• External media engagement – build good relationships with media owners to get coverage of new stories and work programmes in local newspapers, radio and other media.
• Partners and sponsors – enhance the relationship with our partners and supporters to grow awareness of our work and create long lasting relationships. You will also help to develop a plan to identify, engage and recruit new commercial partners / sponsors.
• Data and segmentation – help to build our database and develop relevant and engaging communication plans for different segments.
• Event management – set up and manage a combination of face to face and digital events to engage different audiences.
• Fundraising campaigns – the Foundation will be deploying a range of initiatives to generate more revenue to expand our scope of work. You will be required to develop communications to support those activities and help us hit our revenue targets.
• GCCC integration – build good relationships with Gloucestershire CCC stakeholders to improve the way we use the professional game and players to inspire our recreational participants.

The post holder will be expected to regularly monitor and evaluate the impact of marketing and communication activity, in order to ensure we are getting the maximum reach and exposure. As part of this you will be expected to explore how other similar sports bodies communicate with their key audiences to better understand what ‘good’ looks like.

We’re looking for someone who has some or all of the following credentials…

• Previous experience of planning, creating and deploying communications – either in commercial or not-for-profit organisations.
• An ability to think strategically as well as managing the delivery of compelling communications
• Is creative and will relish the challenge of finding fresh, innovative ways to tell our story and engage our audiences.
• Understands the role of different communication channels/platforms and how they can best be deployed to connect with different audiences.
• A good content producer – you can create engaging copy/content across written and video formats that will maximise engagement.
• Knowledge and experience working with web, social media and CRM platforms.
• Comfortable with analysing and interpreting data.
• A strong communicator who will build good relationships with a diverse range of stakeholders including internal teams, club & community volunteers and local media.
• Able to work as part of a team, but also to work unsupervised and use your own initiative.
• Good organisation and time-management skills to ensure all work is delivered to a high standard and meet deadlines.
• A passion for cricket and extending participation and enjoyment in the game to a wider audience
• Committed to their own personal development, playing an active role in the professional development of their colleagues and always representing the Gloucestershire Cricket Foundation in a positive and professional manner.

We actively encourage interest from people with diverse backgrounds and experiences.

Supervision and work planning

The Marketing and Communications Manager will be employed by Gloucestershire Cricket Foundation and line managed by the Chief Executive. The Officer will work across the County of Gloucestershire and the City of Bristol and will have their offices at Seat Unique Stadium, Nevil Road, Bristol, BS7 9EJ.

The employee’s normal working days will be Monday-Friday and will normally be expected to complete at least 37.5 hours in a week. The employee will not normally be required to work before 9am or after 5:30pm, however, due to the nature of the work involved in this position, the employee will be required to work some evenings and weekends. The post holder will be required to carry out their duties at such times and on such days that are the most effective to perform the responsibilities of the position. The employee will be DBS checked, need a full driving licence and be able to drive.

General

This job description outlines the principal accountabilities/main duties relating to this post and does not describe in detail all the duties required to carry them out. Other duties may be required to be undertaken from time to time as directed by the Gloucestershire Cricket Foundation.

All applicants must provide evidence to demonstrate that they have the Right to Work in the UK, sponsorship for overseas employees cannot be provided for this role.

To apply please complete the Employment Application Form (found at: https://gloucestershirecricketfoundation.org/who-we-are/join-our-team/), taking note of the Job Description, and email it to [email protected], along with a covering letter.

• Deadline to apply, covering letter and application form – Sunday, 16th March 2025 (midnight).
• Shortlisting will take place during the week starting Monday 17th March and contact will be made with all applicants by end of work on Wednesday 19th March.
• The interview date is TBC but will be during the week of Monday 24th March.