“These outstanding global viewership numbers… demonstrate the power of T20I cricket to attract a huge audience across the globe on linear and digital platforms. It reinforces our belief that there is a significant opportunity and appetite to grow the game in our strategic growth markets including the USA, so more fans can enjoy it, more kids are inspired by it and sponsors and broadcasters want to be a part of it.”
Geoff Allardice
ICC
CEO
(announcing record TV and digital viewership numbers for the ICC Men’s T20 World Cup 2021)
Read the full article here.
Photo Credit: Cricket Australia
Name of Author: Cricexec Staff
