The HBL Pakistan Super League has scaled across the digital landscape during the first 22 matches of its 11th season. The numbers include the digital performance garnered via the HBL PSL non-live content, including reels, clips, highlights, extended highlights, posts, shorts, and other content distributed across digital platforms.
The 22 matches between 26 March and 13 April have yielded more than 1.1 billion views, impressions exceeding 3.37 billion and the watch time was recorded in excess of 2.03 billion (in minutes).
It is important to note than these numbers are from non-live digital consumption and they have clearly gone past the last year digital reach in equivalent number of matches. The growth is reflecting a continued shift toward short-form, mobile-first, on-demand HBL PSL content consumption.
Following is a breakdown of the HBL PSL 11 non-live content distribution across the platforms:
- Facebook (PSL): 715.1 million views
- Instagram (PSL): 210.8 million views
- YouTube (PSL, Network & Partners): 171.9 million+ views
- TikTok (PSL): 68.0 million views
- X (Twitter): 12.1 million views
- WhatsApp Distribution: 1.5 million views
A snapshot of Digital Rise: PSL X vs PSL 11 Performance
| Metric | HBL PSL X (2025) (Digital Analytics) | HBL PSL 11 (2026) (Digital Analytics) |
| Matches | 22 | 22 |
| Impressions | 2.87 Billion+ | 3.37 Billion+ |
| Watch Time | 1.3 Billion Minutes | 2.03 Billion Minutes |
| Content Type | Live Streaming* + Archive Content (Global) | Archive Content Only (Non-Live, Global) |
| Total Digital Views | 1.4 Billion+ (Archive + Live Streaming*) | 1.17 Billion+ (Archive – Non-Live only) |
*Live streaming excludes Pakistan, UK, India, North America, MENA, Bangladesh, Sri Lanka, Nepal, Afghanistan and Africa region.
** HBL PSL 11 (2026) live streaming data is yet to be announced live streaming partners include Myco, Tamasha, Tapmad and Big baat.
***HBL PSL digital numbers Include only digital platform performance, such as YouTube, Facebook, Instagram, TikTok, etc.
