ICC has announced a groundbreaking global partnership with Google, focused exclusively on advancing women’s cricket and elevating fan engagement worldwide.
The International Cricket Council (ICC) revealed on Friday that it has entered into a landmark collaboration with Google aimed at enhancing the fan experience and expanding the accessibility of women’s cricket through cutting-edge technology and digital platforms.
The announcement comes at a pivotal time for the women’s game, with two major ICC tournaments on the horizon — the ICC Women’s Cricket World Cup 2025 in India and Sri Lanka, and the ICC Women’s T20 World Cup 2026 in England and Wales.
Partnership to leverage Google ecosystem across platforms
As part of the multi-year agreement, ICC will harness the capabilities of Android, Google Gemini, Google Pay, and Google Pixel to deliver more immersive, real-time experiences for fans.
These technologies will be integrated across the fan journey — from discovering match highlights and player stories to celebrating key moments in real time — helping make women’s cricket more dynamic and accessible.
Momentum builds with major global brands backing women’s cricket
The announcement follows the earlier partnership between ICC and Unilever, marking a trend of global brands investing in the growth of the women’s game. The Google partnership is expected to further fuel the visibility and commercial viability of women’s cricket.
“This partnership with Google is a landmark moment for women’s cricket and underlines our commitment to taking the women’s game to even greater heights,” said ICC Chairman Jay Shah.
He added, “By harnessing Google’s world-class innovation, we will be able to create more engaging experiences for fans and bring the sport closer to people everywhere. Women’s cricket is growing faster than ever before, and this collaboration will accelerate its global reach and inspire future generations.”
Google commits to deeper engagement with cricket fans
“Cricket has always been about community and shared passion. We are proud to partner with the ICC to bring fans of women’s cricket closer to the game through our technology,” said Shekar Khosla, VP Marketing at Google India.
“This alliance is not just about a single tournament; it’s about building deeper engagement, making the sport more accessible, and enabling fans to feel a stronger connection with what they care about,” Khosla added.
Why it matters
- First women’s-only global tech partnership in cricket
- Comes ahead of two major ICC women’s events in 2025 and 2026
- Leverages Google’s full product suite to transform fan experiences
- Signals growing commercial investment in women’s cricket
With Google joining ICC’s growing roster of women-focused partners, the women’s game is poised for accelerated global growth, especially in emerging markets where mobile-first technology is reshaping how sports are consumed.
