A new benchmark for women’s cricket viewership in India
India’s triumph in the final marked the country’s first-ever Women’s ODI World Cup title, a moment that drew intense national attention and filled the DY Patil Stadium to capacity. The significance of the win extended beyond the result itself, energising a rapidly expanding audience for women’s cricket and setting the stage for further growth in the sport’s domestic and international footprint.
The 2025 ICC Women’s Cricket World Cup Final delivered a watershed moment for the women’s game, as India’s historic victory over South Africa drew 185 million digital viewers — matching the viewership of the 2023 and 2024 Men’s World Cup finals and surpassing even the daily reach of the IPL. According to multiple reports, the final also set new benchmarks across platforms, signaling a turning point in the popularity of women’s cricket in India.
In addition to overall viewership, the final reached a peak concurrency of 21 million, reflecting live simultaneous users during the broadcast. The match also drew 92 million viewers via Connected TV (CTV), equalling CTV numbers for the Men’s World Cup finals in 2023 and 2024 — both of which also featured India.
The total tournament reach stood at 446 million across digital platforms in India — the highest ever for a women’s cricket event and greater than the combined viewership of the last three editions of the ICC Women’s World Cup.
Full stadium, historic win, and growing fan base
The on-ground support was equally significant. The DY Patil Stadium in Navi Mumbai was filled to its 39,555-seat capacity as fans witnessed India become the first Asian team to win the Women’s ODI World Cup and only the fourth team overall to lift the trophy.
Harmanpreet Kaur’s team capped a dominant run by defeating South Africa in the final, marking a symbolic and statistical turning point for women’s cricket in India — one that is expected to propel interest ahead of the 2026 Women’s Premier League.
Earlier in the tournament, the India vs. Pakistan group-stage clash on October 5 had drawn 28.4 million digital viewers — a record for a women’s international match at the time — but that was surpassed by the final’s extraordinary reach.
JioStar CEO hails a “celebrated” moment for women’s cricket
The record-breaking numbers and India’s commanding performance drew praise from across the cricketing and commercial landscape. One of the most prominent voices was Ishan Chatterjee, CEO – Sports, JioStar, who highlighted the broader cultural and sporting impact of the tournament.
Reflecting on the success of the tournament, Ishan Chatterjee said in a media release, “The ICC Women’s Cricket World Cup India 2025 has reaffirmed the growing stature of women’s cricket in India. The exceptional quality of cricket on display, especially the Indian team’s incredible performance, has driven record-breaking viewership and attracted a larger, more passionate fan base than ever before.”
Chatterjee continued, “This marks an important shift for women’s cricket, it is no longer just being watched; it is being celebrated by millions. It is inspiring a new generation of fans, athletes, and brands to stand behind the sport. This success is a collective achievement of ICC and BCCI for their vision, the players for their outstanding performances, the fans for their unwavering support and brands that have championed women’s cricket.”
A rising tide for women’s sport
The numbers not only highlight a turning point for women’s cricket but also signal a shift in India’s broader sports viewership landscape. With digital and CTV audiences showing parity across men’s and women’s finals, the 2025 Women’s ODI World Cup marks a new era where high-quality competition and national pride have pushed the women’s game into the mainstream.
As anticipation builds for the next chapter — including the Women’s Premier League in early 2026 — India’s win and its record-breaking audience offer a powerful signal to broadcasters, brands, and governing bodies: women’s cricket is no longer a niche; it is a national event.
