Intex Technologies, one of India’s leading homegrown consumer electronics brands, and Cricket West Indies have announced an official partnership for the West Indies Senior Men’s India Tour 2026. As an Official Series Sponsor, Intex will have its brand featured prominently on the back of the West Indies team T-shirts throughout the tour, providing sustained visibility across the ODI and T20I series.
The association will extend Intex’s presence across match-day action, broadcast and digital coverage during the tour. For Intex, the partnership builds on its growing engagement with international cricket and its focus on using the sport as a platform to engage with cricket fans and deepen its connection with consumers across India.
The West Indies’ India Tour 2026 will run from September 27 to October 17, featuring three ODIs and five T20Is across Thiruvananthapuram, Guwahati, New Chandigarh, Lucknow, Ranchi, Indore, Hyderabad and Bengaluru.
Commenting on the association, Keshav Bansal, Director, Intex Technologies, said,
“Cricket gives us a unique opportunity to engage with consumers through a sport they genuinely love and follow. As we continue to build our presence in international cricket, we are focused on using these associations to create stronger connections with audiences. Our partnership with West Indies Cricket for their India Tour 2026 takes this forward, giving us another opportunity to engage with cricket fans across the country and bring the Intex brand closer to consumers.”
Chris Dehring, Chief Executive Officer, Cricket West Indies (CWI), said, “West Indies cricket has a long and special history with Indian cricket fans, built through generations of great players and unforgettable moments. From the legendary teams of the past to the many West Indian greats who have earned the admiration of Indian fans, there is a deep connection between our two cricketing cultures. We are delighted to partner with Intex Technologies for this India Tour, bringing together a trusted Indian consumer brand and a West Indies brand with enduring popularity and recognition in the market. It is a valuable opportunity for both organisations to connect with one of the game’s most passionate audiences.”
The partnership builds on Intex’s growing association with international cricket. Earlier this year, the brand featured across the India–Afghanistan, India–Ireland and India–England series, followed by its association with Sri Lanka Cricket for the India Tour of Sri Lanka 2026. These associations form part of Intex’s broader approach to building a consistent presence around international cricket and using the sport to strengthen its connection with consumers across India.
