The Tata Women’s Premier League (WPL) is poised for its most commercially successful season yet, as JioStar — the league’s official broadcaster and streaming partner — has secured 15 major sponsors ahead of the 2026 edition. The lineup spans legacy brands, emerging tech players, and digital-first companies, underscoring how the WPL has evolved into a serious, high-value marketing platform for Indian and global advertisers.
The fourth edition of the WPL will run from January 9 to February 5, 2026, with the opening match featuring defending champions Mumbai Indians taking on Royal Challengers Bengaluru. The matches will be broadcast on Star Sports Network, with exclusive digital streaming on JioHotstar.
Diverse sponsor mix signals WPL’s growing commercial appeal
JioStar’s ability to attract a broad range of sponsors across banking, fintech, FMCG, lifestyle, technology, and emerging sectors signals a seismic shift in how brands view the WPL — not just as a visibility vehicle, but as a deeply engaging, scalable media property.
Among the brands onboarded for WPL 2026 are State Bank of India (SBI), BHIM UPI, Kingfisher Premium Packaged Drinking Water, Kalyan Jewellers, TVS Eurogrip Tyres, VIDA, OpenAI (ChatGPT), OnePlus, Tata Capital, Policybazaar, Pidilite, Wipro, Reckitt Benckiser India, Mast Masala, and Crystal Cook N Serve.
The inclusion of companies from forward-looking sectors like artificial intelligence, electric vehicles, and fintech reflects a long-term brand play, aimed at reaching young, urban, and digitally savvy consumers.
Strategic shift from visibility to long-term engagement
What sets WPL 2026 apart from earlier editions is not just the number of sponsors — but the nature of the partnerships. According to JioStar, the upcoming season will see brands deploying integrated campaigns that go beyond traditional advertising. Expect deeper brand involvement through co-branded content, digital activations, and on-ground fan experiences, tailored to build long-lasting consumer relationships.
This aligns with the broader evolution of the league itself — from a promising start-up property to a robust, scalable ecosystem for brand storytelling and emotional engagement.
JioStar: building a foundation for women’s cricket as a premium sports property
With WPL 2026, JioStar has not only reinforced its commercial foundation but also solidified its position as the engine driving the women’s cricket revolution in India.
“WPL 2026 represents a clear inflection point for women’s cricket, both in scale and commercial ambition. Brands are increasingly looking beyond short-term visibility to build deeper, long-term associations, and the WPL offers a powerful platform that delivers scale, high engagement and strong consumer connect. The diversity of categories coming on board reflects growing confidence in women’s cricket as a premium and impactful media property. We are excited to collaborate with brands that share our vision of building women’s cricket into a long-term, world-class sporting league,” said Anup Govindan, Head – Sports Sales, JioStar.
WPL 2026: a landmark moment for women’s cricket in India
Backed by a record number of sponsors, strong cross-platform visibility, and rising fan interest, WPL 2026 is shaping up to be a milestone moment in the commercial growth of women’s sport in India. The league’s expanding commercial ecosystem reflects not just where women’s cricket is today — but where it’s headed.
With JioStar at the helm and brands increasingly willing to invest in deeper, story-driven engagement, the WPL is fast becoming one of the most dynamic sports properties in the country.
