JioStar drives bold commercial play for ICC Women’s World Cup 2025
The ICC Women’s Cricket World Cup 2025 has kicked off with a bold commercial statement, backed by a powerhouse line-up of sponsors across technology, finance, FMCG, and luxury sectors. From global tech leader Google to diamond certifier IGI, this diverse roster underscores the tournament’s rapid rise as a premier standalone sporting property — and a high-impact platform for brand engagement.
The tournament, which runs from September 30 to November 2, is co-hosted by India and Sri Lanka, and is being broadcast and streamed by JioStar, which has curated an impressive array of sponsors.
Big brands, bigger opportunity
In one of the strongest commercial shows of support for women’s cricket to date, the sponsor list includes:
- Google Gemini
- Google Pay
- Google Android
- Google Pixel (W/O 10)
- Hindustan Unilever Limited (HUL) with Rexona
- State Bank of India (SBI)
- International Gemological Institute (IGI)
This expansive mix of tech, lifestyle, financial services, and luxury brands highlights a growing recognition of women’s cricket as more than just sport — it’s a premium channel to reach dynamic, high-intent audiences, particularly through digital platforms and connected TV.
JioStar delivers integrated broadcast and brand exposure
As the official broadcaster and streaming partner, JioStar is delivering integrated exposure for these brands across television, digital platforms, connected TV, and in-stadium activations.
“We are thrilled to welcome this incredible mix of sponsors for JioStar’s coverage of the ICC Women’s World Cup 2025. Each sponsor brings unique strengths and a shared vision to elevate women’s cricket on a global stage. With marquee brands from technology, lifestyle, and consumer industries on board, this edition of the World Cup will not only inspire millions of fans but also create impactful opportunities for brands to connect with high-intent audiences across platforms,” said Anup Govindan, Chief Revenue Officer – Sports, JioStar.
Luxury joins the field with IGI’s message of empowerment
IGI (International Gemological Institute) has stepped in as a sponsor with a message of empowerment, particularly aimed at women. As a luxury brand, IGI’s participation reflects the sport’s evolving commercial profile and emotional connection with female consumers.
“IGI proudly supports the Women’s World Cup: a celebration of grit, brilliance, and authenticity. Just as every diamond undergoes a journey of pressure and precision to shine at its brightest, so do the exceptional women cricketers who represent their nations on the world stage,” said Tehmasp Printer, Global CEO of IGI. “Together with broadcaster JioStar, this collaboration amplifies awareness and inspires women to embrace their brilliance on the field and beyond.”
Printer emphasized IGI’s goal of empowering women to make confident, informed jewelry purchases through certification and transparency.
India wins opener as tournament builds global momentum
The tournament opened with India defeating Sri Lanka in the first match, setting the tone for a highly competitive event. Next up: Australia vs. New Zealand at Holkar Stadium, Indore — a marquee match expected to drive significant sponsor visibility and fan engagement.
With growing global viewership, multi-sector sponsorships, and a compelling on-field product, the ICC Women’s World Cup 2025 is not only a defining sports moment — it’s a powerful business case for brands investing in women’s sport.
