Posted: 16 January 2025
Link to Apply: https://www.kentcricket.co.uk/wp-content/uploads/Kent-Cricket-Marketing-Executive-v1.pdf
JOB TITLE: Marketing Executive
REPORTS TO: Media & Communications Manager, Chief Commercial Officer
CONTRACT: Full time
SALARY: £25,000 per annum
BASED AT: The Spitfire Ground, St Lawrence, Canterbury (with occasional travel)
Summary of Role:
The successful candidate will work in the Commercial department to assist in our efforts to deliver campaigns and grow audiences for Kent Cricket and The Spitfire Ground, St Lawrence. You will play a role in executing innovative marketing strategies, delivering content across all of Kent Cricket’s digital channels and increase the prominence of Kent Cricket and The Spitfire Ground, St Lawrence in the Kent media, business and local communities.
The successful candidate will oversee the Club’s social media channels, including but not limited to: Facebook, Instagram, X, LinkedIn & YouTube.
Working closely with external agencies and our commercial, sales and marketing team, you will assist with the production of content for Kent Cricket, driving website traffic, brand engagement and conversions in line with departmental targets. You will also be crucial in supporting the production and distribution of the matchday live stream and match updates.
Other Details:
Normal working hours will be 09:00 to 17:00, Monday to Friday (inclusive), including one hour unpaid lunch on each day worked. The post holder will be based at The Spitfire Ground, St. Lawrence but travel to The County Ground, Beckenham may be required to assist on match days. Due to the nature of the work, the post holder will carry out his/her/their duties as such times/days which are most effective to perform the tasks required. This may involve some out of hours work – evenings, weekends, Bank Holidays, as necessary.
Background:
Kent Cricket is one of only 18 first-class county cricket clubs in England and Wales. From our headquarters at The Spitfire Ground, St Lawrence in Canterbury, and with a satellite ground at The County Ground, Beckenham, we are responsible for the growth and development of all cricket across Kent and our four London Boroughs of Bexley, Bromley, Greenwich and Lewisham – from community and schools’ cricket to the professional game.
Equality Statement:
We’re passionate about creating an inclusive workplace that promotes and values diversity. Companies that are diverse in age, gender identity, race, sexual orientation, physical or mental ability, ethnicity and perspective are proven to be better companies. More importantly, creating an environment where everyone, from any background, can do their best work, is the right thing to do and we therefore encourage applicants from diverse areas to apply.
Principal Duties & Responsibilities:
• Digital Media, Marketing and Strategy:
o You will assist in driving comprehensive marketing strategies that maximise visibility and drive engagement
o Create timely, relevant and engaging communication across all digital channels.
o Ensure positive engagement with fans and sponsors and manage the digital community
o Film and edit video content of behind the scenes, on-field and promotional footage to engage fans and encourage ticket sales, retail sales, hospitality sales etc
o Design and edit artwork for the purpose of promotion across all areas of the business
o Working with the Marketing Team, help to provide written or digital content on subjects such as player news and features and other off-field Club activities
o Proactively research and drive new thinking in audience engagement via digital and mobile platforms, including the presentation of website and mobile content
• Segmentation:
o Help to develop audience segmentation to tailor marketing efforts and messages for all areas of the business
o Personalise content to resonate with specific segments and create meaningful
connections
• Match day and Events Duties:
o Helping to deliver matchday coverage across owned channels, giving fans the best access on and off the field
o Distribute content across all fan screens, including kentcricket.co.uk, in-ground screens, and in-bowl screens
• Communication:
o Part of the team who deliver internal and external communications to ensure that all major news stories and leadership decisions are effectively communicated
This job profile is not an exhaustive list of all job responsibilities, tasks and duties.
Qualifications, Skills, Experience and Personal Attributes:
• Educated to A-Level or equivalent level
• Proficiency in Adobe Photoshop & Adobe Premiere Pro is preferred
• Excellent interpersonal and active listening skills
• Marketing experience preferred
• Knowledge of cricket and ability to tell compelling stories
• Clear communication skills and a strong command of the English language (Fluency in English, written and spoken)
• Strong attention to detail
• Ability to work within a team and to contribute to the overall success of the Club
• Multitasking skills and good organisational abilities
• A desire to deliver first-class customer service
• An ability to build strong working relationships
How To Apply:
Please submit your CV and a short (maximum 150 words) statement of support stating why you are the ideal candidate for the role by emailing [email protected] with a subject heading of “Marketing Executive”.
The deadline for applications is 23:59 Friday 31st January 2025, with interviews to take place week commencing 3rd February 2025.
Safeguarding Statement:
Kent Cricket is committed to safeguarding and protecting children, young people and adults in cricket and we expect all employees to share this commitment. All posts are subject to a process of vetting with references taken up and where the role involves working in Regulated Activity with children, we require a current ECB DBS with relevant barred list check. If you are invited for interview, you will be required to declare all spent or unspent convictions and cautions, but not any that are protected or filtered. If you have any information to disclose, please provide this under separate, confidential cover, to HR Manager – [email protected].
If you wish to discuss your criminal record, or whether you need to disclose something, please contact Bridget Owen, the County Safeguarding Officer for Kent – [email protected].
Having a criminal record will not necessarily prevent you from working with us; this will depend on the nature and circumstances of the offence. We undertake to discuss your criminal record with you before any withdrawal of a job offer. Kent Cricket complies with the DBS Code of Practice and a copy is available on request
