Lancashire Cricket: CRM and Group Sales Executive (Deadline – Mar 23)

CRM and Group Sales Executive
35 Hours Per Week 
Competitive Salary + Benefits
Flexible/Hybrid Working Considered

The Opportunity

We are excited to be looking for a CRM and Group Sales Executive to join the Marketing team at Emirates Old Trafford, home of Lancashire Cricket.

About Us

Emirates Old Trafford, home of Lancashire Cricket, is an award-winning world-class stadium and venue. It is recognised as one of the UK’s most prestigious venues for sport, business, leisure and entertainment with a capacity of up to 50,000 people for concerts; 26,000 for international cricket matches; meetings and events spaces for up to 2,000 delegates; a four-star hotel with 250 rooms; and an on-site Caffè Nero.

The venue has played host to some of the world’s biggest sporting events, including six ICC Cricket World Cup fixtures in 2019, Ashes Test Matches and world class concerts. In previous years we have welcomed performances from Harry Styles, Arctic Monkeys, Foo Fighters and the Red Hot Chilli Peppers and had numerous cricket matches, including England one day internationals and a test match. It’s a unique place to build a career where no two days are ever the same!

Key Responsibilities

To support our ambitions to achieve continued growth in Marketing. As a CRM and Group Sales Executive you will be responsible for:

• Research, source and create new group sales opportunities to drive revenues for the department, working individually and collectively as a team member.
• Pro-active outbound sales to the agreed target audiences that include, but not limited to, previous group ticket buyers, corporate companies, Partners and suppliers, Hotel, C&E and ICC group bookers, cricket clubs, schools, and social groups. Working alongside the Cricket Marketing Manager and Head of Hospitality.
• To contact all lead bookers before each match with all relevant match information regarding their visit, and after each match for feedback on their experience and to develop future commercial opportunities.
• Develop and propose smarter group offers based on post-match feedback from lead bookers alongside the Cricket Marketing Manager.
• Work with the Cricket Marketing Manager, Ticketing Manager and Head of Hospitality Sales to identify strong sales messaging and opportunities that can be used in CRM campaigns
• Support the Cricket Marketing Manager with regular reports on CRM marketing performance

Essential Requirements

• Spirited and driven individual who is looking to make an impact and to support the Club’s vision of becoming ‘The best place to enjoy cricket in the world.’
• Educated to University degree level or equivalent
• A team player who can communicate effectively across departments
• Strong time management and organisational skills.
• Creative flair with a keen eye for detail
• Demonstrate experience of working across multiple platforms, using a variety of tone of voice, and engaging with diverse audiences.

Benefits

• Holiday allowance increasing with service
• 2 x standard Lancashire Cricket season memberships
• Social events throughout the year
• Fitness classes, table tennis club and yoga
• Basic contributory pension scheme with option to join enhanced pension scheme, including life assurance, after 3 months service
• Optional health cash plan scheme
• Discounts at the Lancashire Cricket Official Store, Trafford Cricket Centre, Hilton Garden Inn Emirates Old Trafford, Caffè Nero and with the Club’s partners
• Free parking
• Opportunity for hybrid working (by agreement)

Please take a look at the full job description and, if you have the experience and skills required, please submit your CV along with any other required or relevant documentation.

We look forward to hearing from you if you have skills that support our future vision. Lancashire Cricket is an equal opportunities organisation, and we are committed to providing new opportunities and striving for greater diversity.

It is a priority for Lancashire Cricket to ensure our Club appropriately reflects the wider communities across the North West and as we strive to meet Sport England Guidance in this regard, we would welcome applications from individuals with the appropriate skills and experience that can also enhance our current diversity mix at the Club. 

We welcome applications from all ages and backgrounds and are looking for candidates who can contribute diversity of representation and thinking to Lancashire Cricket. Please also be aware, all of our roles are subject to reference checks from previous employers.

Lancashire Cricket Club and the Hilton Garden Inn are committed to safeguarding children and adults at risk. Due to this post being in regulated activity, the potential employee will be required to undertake a Disclosure and Barring Service check at the appropriate level. It is a criminal offence for a barred person to attempt to engage with vulnerable groups. The possession of a criminal record will not necessarily prevent an applicant from obtaining this post, as all cases are judged individually according to the nature of the role and information provided.