In a significant boost for South African cricket, Lions Cricket and Hollywoodbets have unveiled a landmark partnership ahead of the 2026/27 season.
The agreement sees the proudly South African brand build a partnership with the Pride for a partnership built on shared values, mutual ambition, and a commitment to creating meaningful impact both on and off the field. Beyond success on the pitch, the partnership is rooted in driving positive change within communities and using the power of sport to inspire future generations.
Whilst only just out the starting blocks, Lions Cricket CEO Jono Leaf-Wright welcomed the partnership and promises only good things:
“We are extremely proud to partner with a fellow South African company—one that shares our commitment to making a genuine and lasting impact. Together, we will strive to inspire and influence communities far beyond the game of cricket, creating opportunities and leaving a legacy that extends well beyond the boundary ropes.”
Known for its strong support of grassroots sports and sponsoring some of South Africa’s sporting giants, the Purple Brand has become synonymous with sporting excellence while keeping itself firmly grounded by having a strong focus on giving back to communities across the country.
By joining forces with Hollywoodbets, Lions Cricket becomes part of a growing family of leading sporting teams and organisations proudly supported by the brand. This exciting partnership reinforces both organisations’ shared commitment to excellence, community development, and the continued growth of South African sport.
Devin Heffer, brand and communications manager for Hollywoodbets, said, “We are incredibly proud to partner with Lions Cricket and strengthen Hollywoodbets’ support of South African cricket. The Wanderers is one of the world’s most iconic cricket grounds, and we are thrilled to establish a strong presence at ‘The Bullring’, particularly with major international tours ahead. Beyond the stadium, we look forward to working with Lions Cricket through the Hollywood Foundation to support grassroots development, make a meaningful impact in communities across Gauteng, and playing our part in the growth of cricket in South Africa.”
More details on joint initiatives, community programmes, and fan engagement activities will be unveiled ahead of the 2026/27 season. One thing is certain: wherever Hollywoodbets goes, the atmosphere comes alive. Fans can expect an enhanced matchday experience, creating more excitement, entertainment, and unforgettable moments than ever before.
